Maker Lab

Marketing Specialist – Field, Content Marketing

Maker Lab

contract

Posted on:

Location Type: Hybrid

Location: Kuala Lumpur • Malaysia

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About the role

  • Execute the Malaysia field marketing calendar end-to-end, including industry events, networking formats, vendor coordination, and post-event lead capture.
  • Partner with Sales and Partnerships teams to define audience targeting, manage invite operations, and oversee post-event follow-up cadences.
  • Co-design and launch joint marketing initiatives with priority partners, spanning webinars, email campaigns, social media, and bespoke B2B content.
  • Build and maintain partner marketing toolkits, including one-pagers, pitch decks, and landing pages tailored to the Malaysian SME and Growth segments.
  • Coordinate the production of localised case studies, customer stories, and vertical narratives by collaborating with writers, designers, and external agencies.
  • Localise global brand messaging and assets—including nurture emails and event collateral—to ensure they resonate culturally and linguistically within the MY market.
  • Support performance marketing and competitor campaigns by providing local insights, creative briefs, and rigorous QA of copy and tracking links.
  • Build and maintain comprehensive dashboards to track lead generation, opportunity pipeline, and the overall ROI of Malaysian marketing activities.
  • Manage the Malaysia asset repository, ensuring all content is organised, up-to-date, and effectively utilised across all partner and sales channels.

Requirements

  • BA/BS degree or equivalent experience
  • 3+ years of experience in marketing, specifically within field marketing, partner marketing, or integrated campaigns; experience in B2B Fintech or SaaS is strongly preferred.
  • Native-level fluency in Bahasa Malaysia and professional proficiency in English is a must to effectively localise content and engage local stakeholders.
  • Demonstrated track record of executing events and content programmes that directly influence sales pipeline and revenue growth.
  • Comfortable working across the full campaign lifecycle, from high-level strategy and briefing to granular operations and vendor management.
  • Strong project management skills, with the ability to run multiple concurrent workstreams and hit deadlines across different time zones.
  • Proficient with marketing technology stacks, including CRM/Automation tools (e.g., Salesforce, HubSpot, or Marketo) and event management platforms.
  • Analytical mindset with the ability to build basic reports, track UTMs, and recommend optimisations based on performance data.
  • Resilient and proactive, with the ability to thrive in a fast-paced environment where priorities evolve quickly.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingpartner marketingB2B marketingevent managementcontent programmescampaign lifecycle managementproject managementreport buildingperformance data analysislead generation
Soft Skills
communicationcollaborationresilienceproactivitytime managementstrategic thinkingattention to detailadaptabilitymultitaskingstakeholder engagement
Certifications
BA/BS degreeequivalent experience