Lead Manager, Brand Campaigns

Make-A-Wish America

Lead Manager for Brand Campaigns at Make-A-Wish, responsible for integrated marketing plans and cross-team collaboration. Support revenue growth through campaign activation for national drive periods.

Posted 6/5/2026full-timeRemote • Arizona • 🇺🇸 United StatesSenior💰 $68,107 - $82,000 per yearWebsite

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Hard Skills

campaign planningcreative brief developmentsocial media strategyearned media strategyentertainment marketingperformance data analysisbudgetingvendor managementproject management

Soft Skills

stakeholder managementcollaborationtroubleshootingcommunicationleadershipadaptabilityorganizational skills

Tools & Technologies

Microsoft Officecampaign management tools

Industry Keywords

nonprofit marketingpublic relationspartnership marketingcross-functional team leadership

About the role

Key responsibilities & impact

Support development of campaign plans and execute activation elements for MAW national drive periods.
Liaise with various stakeholders across the organization to align on business objectives, revenue goals, assets needed, celebrity/influencer requests, prioritization and other relevant campaign needs.
Synthesize campaign priorities with stakeholder objectives and needs to produce alignment documents and creative brief recommendations to the Director of Campaigns.
Translate campaign objectives and direction to drive social media, earned media, and entertainment marketing activation strategy recommendations and support planning.
Work with internal and external creative resources on development and delivery of creative materials such as campaign storytelling content, paid/in-kind advertising and PSAs.
Coordinate with Corporate Alliances on partner deliverables across MAW owned channels, ensuring clear communication to the appropriate channel owners.
Troubleshoot and propose solutions when campaign prioritization conflicts arise, elevating issues when necessary for resolution.
Collaborate with project management, creative services, and communications team to ensure key deadlines are being met, and to evolve and optimize the planning and development process.
Conduct periodic campaign reviews with stakeholders to assess effectiveness and optimize campaign resources and assets.
Collect performance data, revenue results, anecdotal feedback, etc. to inform a thorough and actionable activity evaluation and reporting, such as post-campaign debriefs or PSA performance tracking.
Manage the process of collecting and reflecting chapter feedback on campaign resources and assets.
Work with and support Director budgeting and billing, RFPs and agency/vendor management.
Performs other job-related duties, as assigned.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communication or related field required
5+ years of relevant experience in marketing, communications, or public relations (nonprofit, corporate, or agency), or an equivalent combination of education and experience.
3+ years of marketing experience in a non-profit setting, or equivalent managing a non-profit partnership in a brand/agency setting is preferred.
Experience leading cross-functional teams to execute projects.
Comfortable in a fast-moving, constantly evolving and dynamic environment.
Strong computer skills required, specifically in Microsoft Office applications.
Experience in partnership marketing a plus.

Benefits

Comp & perks

Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
Competitive compensation with annual incentive potential
Health Savings Account and Flexible Spending Account Options
Health Reimbursement Account fully funded by Make-A-Wish America
Short Term Disability*, Long Term Disability* and Life Insurance
Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
401(k) Retirement Savings Plan with 5% match after one year of service
Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires
Competitive PTO starting at 15 days, with enhanced time off for senior roles
10 Sick Days
11 Paid Holidays
2 Volunteer Days after one year of service
2 Personal Days accrued annually
Parental Leave
Employee Awards and Recognition Programs
Individual and Leadership Development
Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets