MaidThis Franchise

Marketing Operations

• Ensure every lead is captured, tagged correctly, routed correctly, and followed up fast
• Fix breakdowns like missed follow-ups, wrong pipeline stages, and slow response time
• Reduce lead waste when operations capacity is tight (without breaking the pipeline long-term)
• Build, optimize, and maintain funnels and workflows inside GoHighLevel
• Maintain pipelines, triggers, automations, forms, and follow-up sequences
• Track weekly performance across lead volume, lead quality, speed-to-lead, booking conversion, and key drop-off points
• Coordinate with our paid ads vendor (Google/LSA/Meta) and ensure they have what they need to succeed
• Review weekly performance (spend, CPL/CPA, lead quality, conversion to booked jobs/hire flow)
• Run simple, fast tests that improve conversion (offer tests, landing page tweaks, form improvements, follow-up timing)

Marketing Operations Manager – Funnels, CRM, Automations

Marketing

• You'll own the execution and optimization of lead generation for MaidThis Los Angeles, covering both customer acquisition and cleaner recruiting
• Manage ad spend across Google, LSA, Meta, and other channels
• Build, optimize, and maintain funnels inside GoHighLevel
• Track weekly performance across leads, spend, CPA, and close rates
• Manage SEO, Google Ads, and Meta Ads vendors
• Build automations using tools like Zapier
• Ensure leads are routed correctly and follow-up systems work as designed
• Execute rapid tests of new marketing ideas from concept to launch to results.

Marketing Operations Manager – Funnels, CRM, Automations

Marketing Systems and Automation Coordinator – GoHighLevel, Zapier