Senior Marketing Manager, Digital Enablement – 18 Months Contract

Mahoney Asset Management

Senior Marketing Manager leading Salesforce Marketing Cloud, Allego, and automated email journeys at Canadian investment manager PICTON Investments. Improving personalization, campaign performance, and digital marketing efficiency.

Posted 8/6/2026contractToronto • 🇨🇦 CanadaSenior💰 CA$100,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, particularly with Salesforce Marketing Cloud and Allego, focusing on email marketing, campaign optimization, and leveraging AI for enhanced marketing workflows.

Highest-signal resume keywords

Salesforce Marketing CloudEmail Marketing StrategiesCampaign OptimizationAllego ManagementAI-Powered Marketing Solutions

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingMarketing AutomationSegmentationA/B TestingPersonalizationAutomated Email JourneysAnalyticsContent CreationPerformance MonitoringReporting

Soft Skills

CollaborationCommunicationProblem-SolvingTrainingUser Adoption

Tools & Technologies

Salesforce EcosystemAllegoMarketing Automation ToolsEmerging Technologies

Industry Keywords

RetailInstitutionalWealthtechDigital Marketing Initiatives

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego
Develop, execute, and optimize email marketing strategies and automated customer journeys for Retail, Institutional, and Wealthtech audiences
Create targeted, personalized campaigns that drive engagement and business outcomes
Manage segmentation, A/B testing, personalization, and campaign optimization
Monitor and report on campaign performance and provide actionable recommendations
Serve as primary business owner for Salesforce Marketing Cloud and Allego
Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations
Manage Allego content and support user adoption through best practices and training
Identify opportunities to leverage AI for marketing workflows, personalization, content creation, and reporting
Partner with Marketing, Sales, Sales Operations, and external vendors to deliver scalable digital marketing initiatives
Improve processes through automation, analytics, and emerging technologies

Requirements

What you’ll need

5–7 years of experience in digital marketing, marketing automation, or email marketing
Hands-on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required
Experience managing Allego or a similar sales enablement platform
Ability to manage segmentation, A/B testing, personalization, and campaign optimization
Experience developing and optimizing automated email journeys
Ability to identify and implement AI-powered marketing solutions
Ability to partner with Marketing, Sales, Sales Operations, Technology teams, and external vendors
Canadian experience is not required
Must be able to work in a hybrid role based in Toronto, Ontario

Benefits

Comp & perks

Competitive total rewards
Performance-based bonuses
Opportunity for top performers to participate in the equity ownership program over time
Full benefits package
Profit sharing
Health and wellness coverage
Life and disability insurance
Paid time off and holidays
Learning and development programs
Corporate fitness reimbursement and discounts
VersaFi memberships (formerly Women in Capital Markets)
PICTON Investment Counseling and portfolio management services
Volunteer and charitable donation matching
Maternity and parental leave top-up
Recognition awards
Semi-annual performance bonuses
Generous annual vacation entitlement (minimum of 15 days per year)
Training and development reimbursement
Extensive health and dental benefits
Healthcare spending account
Flexible environment
Clear path for career growth