MAHLE

Marketing Specialist

MAHLE

full-time

Posted on:

Location Type: Office

Location: Limeira • Brazil

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About the role

  • Develop and implement Communication, Marketing and Promotion strategies for the Aftermarket market in South America.
  • Provide support and tools to field teams and to direct (distributors) and indirect (retail) customers.
  • Contribute to the development of the marketing plan by planning and executing promotional, communication and relationship initiatives.
  • Conduct in-depth analyses of South American markets to identify needs and opportunities.
  • Monitor competitor activity through benchmarking, reports, research and publications.
  • Plan and implement on- and offline media strategies.
  • Prepare presentations and management reports to support decision-making.
  • Plan branding and relationship activities across all links in the value chain.
  • Evaluate and propose sales incentive programs.
  • Ensure visibility of brands and products across partner communication channels.
  • Develop and maintain a portfolio of promotional materials.
  • Organize and participate in in-person and online events (trade shows, conferences, trainings, workshops, webinars, livestreams).
  • Create and distribute communication and promotional materials.

Requirements

  • Bachelor's degree in Business Administration, Marketing, Communications or related fields.
  • Experience in the Aftermarket sector.
  • Knowledge of 360° strategic planning and developing strategies aligned with organizational goals.
  • Strong understanding of branding strategies and brand positioning.
  • Experience working with communication agencies and production companies.
  • Advanced English and Spanish preferred.
  • Familiarity with CRM (Dynamics), Google Analytics and social media management/advertising tools (Meta/Google Ads).
  • Experience managing budgets and preparing management reports.
  • Availability to work on-site in Limeira, SP, Brazil.
  • Willingness to travel.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
360° strategic planningbranding strategiesbrand positioningbudget managementmarketing plan developmentpromotional material creationcommunication strategy developmentmarket analysiscompetitor benchmarkingsales incentive program evaluation
Soft Skills
communicationrelationship buildinganalytical thinkingpresentation skillsteam supportevent organizationinitiative executioncustomer supportcollaborationadaptability
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in MarketingBachelor's degree in Communications