Area Sales Manager

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

Area Sales Manager at Mahindra overseeing retail sales in the automotive sector. Responsible for managing customer inquiries, test drives, and overall sales strategy.

Posted 4/27/2026full-timeHyderabad • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
Plan and execute activations for enquiry generation
Ensure quality and quantity of test drive (from all enquiry sources)
Ensure accuracy and authenticity of booking data
Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
Focus on processes to improve conversion ratio (CVR)
Ensure accuracy and authenticity of DMS data
Plan for sales for 'N' Month
Identify training needs and ensure effectiveness
Motivate and retain manpower by rewards and incentives
Ensure Adherence to Sales story
Ensure adoption of digital tools

Requirements

What you’ll need

Preferred Industries Consumer FMCG / Food Automotive Industry
Education Qualification MBA; Post Graduate Dip in Mgmt
Core Automotive Sales/ FMCG sales
Experience of 3- 8 years

Benefits

Comp & perks

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
Plan and execute activations for enquiry generation
Ensure quality and quantity of test drive (from all enquiry sources)
Ensure accuracy and authenticity of booking data
Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
Focus on processes to improve conversion ratio (CVR)
Digital Conversion - Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR
Ensure adequacy and quality of Digital engagement managers
Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

automotive salesFMCG salesenquiry managementtest drive managementbooking data accuracyconversion ratio improvementDMS data accuracysales planningtraining needs identificationsales target achievement

Soft Skills

motivationmanpower retentionprocess improvementcommunicationleadership

Certifications

MBAPost Graduate Diploma in Management