Sales Development Representative, Bilingual English & Spanish

Magnet Forensics

Sales Development Representative generating and qualifying inbound and outbound leads for Magnet Forensics, a digital investigative software company. Scheduling discovery meetings and managing prospects through Salesforce with sales and marketing teams.

Posted 8/14/2026full-timeWaterloo • 🇨🇦 CanadaJuniorMid-Level💰 CA$50,000 - CA$78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong lead qualification and prospecting capabilities, utilizing tools like Salesforce and social media for effective customer engagement. Possesses excellent communication and analytical skills, with a focus on building relationships and achieving sales goals.

Highest-signal resume keywords

Lead QualificationSalesforce ProficiencyBilingual Communication (English and Spanish)Prospecting StrategiesCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationSales TechniquesCRM SystemsMicrosoft Office ProficiencyLead Funnel Processes

Soft Skills

Organized Self-StarterGoal-OrientedStrong Analytical SkillsExcellent Verbal CommunicationNegotiation Skills

Tools & Technologies

SalesforceSocial Media ToolsMarketing Automation ToolsLead Prospecting Software

Industry Keywords

SalesCustomer ServiceInbound Lead ResponseOutbound ProspectingKitchener-Waterloo Region

About the role

Key responsibilities & impact

Qualify all sales leads generated by marketing according to defined lead qualification criteria
Use phone, email, and social networking prospecting strategies to connect with prospective customers, identify needs and challenges, and qualify interest
Work with Account Executives to schedule discovery meetings with sales-ready leads and prospects
Use prospecting and marketing automation tools to maximize efficiency and effectiveness
Manage new contacts in Salesforce to maintain accurate records for long-term pipeline development
Provide friendly, knowledgeable service and build strong prospect relationships
Collaborate with cross-functional teams and build relationships across the organization
Focus primarily on inbound lead response, with additional outbound prospecting
Generate and qualify sales opportunities for Account Executives through inbound lead response and outbound prospecting

Requirements

What you’ll need

2+ years of experience in sales or customer service roles
University degree or College diploma in Business, Marketing, or equivalent
Ability to work under pressure
Organized self-starter with excellent follow-through and demonstrated initiative
Goal-oriented with a strong desire to succeed
Comfortable with change
Strong analytical, relational, and negotiation skills
Excellent verbal and written communication skills
Proficiency in Microsoft Office
Solid understanding of social media tools such as LinkedIn and Twitter
Proficiency in English and Spanish is strongly preferred for this bilingual role
Preferred location in or within proximity to the Kitchener-Waterloo region; local presence is important for team collaboration
Experience with a CRM system such as Salesforce is a nice-to-have
Familiarity with lead funnel processes, including lead generation, follow-up, and tracking, is a nice-to-have
Experience with lead prospecting software tools or chatbot monitoring is a nice-to-have
Satisfactory completion of a background check required for employment

Benefits

Comp & perks

Generous time off policies
Competitive compensation
Volunteer opportunities
Reward and recognition programs
Employee committees & resource groups
Healthcare and retirement benefits
Learning and development support
Inclusive, accessible recruitment process and work environment
Accommodation available throughout the hiring process