Manager, Private Sector Marketing

Magnet Forensics

Manager for Private Sector marketing at Magnet Forensics, driving growth through innovative, data-driven demand generation. Leading a team to execute multi-channel campaigns and achieve revenue targets.

Posted 7/21/2026full-timeWaterloo / Toronto • 🇺🇸 United StatesSeniorLead💰 CA$110,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategies and programs for the Private Sector, with a focus on pipeline growth, revenue generation, and team development. Proficient in leveraging analytics for campaign optimization and managing cross-functional collaboration to achieve business objectives.

Highest-signal resume keywords

Marketing Program ManagementB2B MarketingPeople LeadershipCampaign Performance AnalyticsDemand Generation Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyProgram ManagementChannel MarketingLead GenerationProject Management

Soft Skills

Strategic ThinkingCreative Problem-SolvingCommunicationPresentation SkillsTeam Leadership

Tools & Technologies

SalesforceMarketing CloudPardotDemandbaseSalesloftZoomInfoON24ZapierAI Solutions

Industry Keywords

Private Sector MarketingRevenue GoalsCross-Functional CollaborationMarket TrendsProduct Portfolio

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals, ensuring high-performing programs and measurable business impact across the segment.
Define and execute the annual marketing strategy and plan for the Private Sector portfolio, aligning with company objectives and market opportunities.
Leverage analytics to optimize campaign performance and resource allocation across the segment.
Represent Private Sector marketing in cross-functional and leadership meetings, providing strategic updates and insights on program performance and market trends.
Own and set the Private Sector marketing budget in line with business targets, directing investment and reallocating spend across programs to maximize pipeline and revenue return
Lead, coach, and develop a team of marketers—setting clear goals, priorities, and performance expectations aligned to segment targets.
Foster a collaborative, high-performing team culture; support career growth and ongoing development, and recruit and onboard talent as the team scales.
Allocate work across the team to balance strategic priorities with execution, ensuring on-time, high-quality delivery of programs.
Provide direction and mentorship on demand generation best practices, tools, and go-to-market execution.
Lead the planning and oversee execution of lead-generating campaigns and programs aligned to sales objectives (new logo growth, cross-sell, and expansion) specific to the Private Sector segment and product portfolio.
Marketing SME on Private Sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
Oversee and govern new product introductions for the Private Sector portfolio, ensuring a repeatable go-to-market process is followed—from defining deliverables and holding the team aligned to reviewing promotional plans and confirming launch readiness.
Act as the lead liaison to the Private Sector BDR and sales teams to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities.
Identify and recommend content needs, focus areas, and gaps related to the Private Sector portfolio, supporting team/ stakeholders with program needs to pipeline targets.

Requirements

What you’ll need

Bachelor’s Degree in Business or Commerce, or equivalent experience.
8+ years of experience in marketing program management, channel marketing, and B2B marketing.
People leadership experience—managing, coaching, or mentoring marketers; direct team management preferred.
Proven experience managing external vendors/agencies and complex, time-sensitive projects.
Demonstrated strategic thinking, creative problem-solving, and leadership skills.
Self-starter with a drive to succeed and adapt to new technologies.
Strong communication, presentation, and analytical abilities.
(Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, and AI solutions.

Benefits

Comp & perks

Generous time off policies
Competitive compensation
Volunteer opportunities
Reward and recognition programs
Employee committees & resource groups
Healthcare and retirement benefits