Director, Digital Marketing
Magnet Forensics
full-time
Posted on:
Location Type: Hybrid
Location: Waterloo • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Directly impact global pipeline generation through digital channels, with a mandate to increase digital conversions and improve cost efficiencies, contributing to a $200M+ pipeline
- Define and lead Magnet’s global digital marketing strategy across paid media, SEO, ABM, email, and web optimization with accountability to analyze and report on results to senior leadership
- Own the website experience, transforming it into a SaaS-ready platform with dynamic personalization, onboarding flows, and optimized for a product-led growth experience
- Implement AI-powered tools for content recommendations, chatbot engagement, GEO strategy and predictive analytics to scale internal efficiencies and impact customer digital engagement journey
- Oversee digital infrastructure, integrating marketing automation and CRM systems for real-time personalization
- Launch integrated campaigns across multiple products & buying persona's, in partnership with product marketing, brand, and demand generation teams
- Lead and mentor a high-performing digital marketing team, fostering innovation and accountability, and driving towards excellence
- Manage agency relationships and digital budget allocation
- Establish and report on KPIs including funnel performance, attribution, and ROI
- Collaborate with senior leadership to align digital strategy with business goals and growth targets
Requirements
- 10+ years of digital marketing experience, including 5+ years in a senior leadership role
- Proven success in managing global digital programs and teams
- Demonstrated experience in managing paid media, SEO, and web optimization programs
- Experience with ABM strategies and multi-channel campaign orchestration
- Strong analytical mindset with experience in attribution modeling and performance reporting
- Experience with B2B SaaS marketing
- Experience with AI-driven marketing technologies and tools and SaaS onboarding flows
- Excellent communication, stakeholder management, and leadership skills
Benefits
- Equal Opportunity Employer
- Commitment to inclusive recruitment process
- Accommodation available upon request
- Background check required for employment offers
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingpaid mediaSEOABMweb optimizationattribution modelingperformance reportingB2B SaaS marketingAI-driven marketing technologiescampaign orchestration
Soft skills
analytical mindsetcommunicationstakeholder managementleadershipmentoringinnovationaccountabilitycollaborationteam managementstrategic alignment