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Digital Marketing Specialist
Magna5Digital Marketing Specialist focused on executing B2B campaigns remotely while collaborating with a lean marketing team. A hands-on role driving digital demand generation in cybersecurity and managed services industry.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Work within our HubSpot instance to build targeted email campaigns, segment lists, and execute nurture workflows.
- Partner with our consultant to track and guide Google Ads performance. Build, launch, and monitor paid social campaigns (LinkedIn, Reddit), making data-driven adjustments based on performance.
- Collaborate with the marketing team and our developer to update website content, build landing pages, and support the execution of our SEO and AEO/GEO strategies.
- Support digital event execution for webinars and virtual events, including platform setup, registration support, speaker coordination, promotional emails, and lead tracking.
- Draft compelling B2B copy for digital channels using SME briefs, AI tools, and interviews with internal subject matter experts.
- Assist in the creation, formatting, and updating of sales collateral (e.g., slide decks, one-pagers, digital collateral).
- Monitor and report on campaign performance, including cost-per-lead, conversion rates, and email engagement, recommending improvements based on the data.
Requirements
What you’ll need- 4+ years of experience in B2B digital marketing, demand generation, campaign execution, or a related marketing role.
- Experience setting up and running paid digital campaigns, specifically in LinkedIn (Google Ads and Reddit Ads are a plus).
- Experience building emails, lists, and nurture workflows in HubSpot or a similar marketing automation platform.
- Experience making website content updates. WordPress and Elementor experience is preferred.
- Strong B2B copywriting skills with the ability to translate technical services into clear marketing messaging.
- Working knowledge of SEO, landing page optimization, and conversion rate optimization.
- Strong organizational skills with the ability to manage multiple campaigns and collaborate effectively within a team.
- Ability to use AI tools to support content drafting, research, and campaign optimization, while adhering to company brand standards and data privacy guidelines.
Benefits
Comp & perks- Primarily work from home in a remote position, with occasional travel.
- Paid time off includes paid holidays and floating holidays.
- Bonus potential based on individual and company performance.
- Highly competitive and flexible medical, dental, and vision benefits plans.
- 401(k) with generous employer match.
- Tailored life and disability insurance plans
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B digital marketingdemand generationcampaign executionpaid digital campaignsemail marketingSEOlanding page optimizationconversion rate optimizationcopywritingdata analysis
Soft Skills
organizational skillscollaborationcommunicationtime managementcreativityadaptabilityattention to detailproblem-solvingteamworkleadership