Demand Generation Manager

Magna Marketing

Demand Generation Manager building marketing strategies to drive awareness and pipeline growth at Magna Technology, a digital transformation consultancy.

Posted 5/11/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $100,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and launch integrated digital marketing strategies to drive awareness, engagement, and pipeline growth
Collaborate with Sales team to plan, execute, and launch targeted campaigns
Utilize platforms such as Pardot and Salesforce to manage campaigns and track performance
Oversee multi-channel campaign execution, including email, web, and paid media
Monitor performance and continuously optimize spend, channel mix, and campaign effectiveness
Leverage AI tools to enhance targeting, personalization, and campaign efficiency
Oversee the creation and distribution of multi-format content, including case studies, one-pagers, white papers, web content, emails, blogs, and sales decks
Assist Sales teams by developing case studies and supporting materials for client conversations
Ensure messaging consistency and alignment across marketing and sales assets
Evaluate, set, and manage budgets for marketing and sales-related initiatives
Manage logistics and budgets for sales initiatives, including travel, trade shows, site visits, and lead registration
Partner closely with Sales and Finance teams to align on goals, forecasting, and performance tracking
Provide marketing consultation and support to the Recruiting team as needed
Act as a key stakeholder in driving alignment across departments

Requirements

What you’ll need

7+ years of experience in digital marketing or demand/lead generation
Proven track record of driving pipeline growth and measurable marketing ROI
Hands-on experience with marketing automation and CRM platforms, specifically Pardot and Salesforce
Strong analytical skills with the ability to translate data into actionable insights
Experience managing budgets and optimizing marketing spend
Strong cross-functional collaboration and communication skills
Ability to balance high-level strategy with hands-on execution
Proactive problem-solving and continuous improvement mindset
Strong organizational and project management skills
Experience in a startup or high-growth environment (preferred)
Quota-carrying sales experience (preferred)
Background in B2B and/or SaaS marketing (preferred)
Familiarity with AI-driven marketing tools and modern marketing technology stacks (preferred)

Benefits

Comp & perks

Fully remote work
Health, dental, and vision benefits
20 vacation days
5 Sick days
401k plan
Health Advocate Healthcare Support
On-Demand Primary Care and Teladoc Virtual Health
Talkspace online mental health therapy
Kindbody Family-building Care
Home office allowance for essentials such as desks, monitors, chairs, etc.
A collaborative environment with smart, hardworking professionals who are passionate about what they do and committed to excellence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdemand generationlead generationmarketing automationCRMbudget managementdata analysiscampaign optimizationcontent creationpipeline growth

Soft Skills

analytical skillscross-functional collaborationcommunication skillsproblem-solvingorganizational skillsproject managementstrategic thinkingproactive mindsethands-on executioncontinuous improvement