Programmatic Director
Jump 450
Senior Manager, Paid Media
Magic Spoon
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Senior
About the role
- Lead management and execution of top-of-funnel (ToF) paid media channels, collaborating with external partners and onboarding new ones as needed
- Oversee Podcast, Influencer, Video (YouTube, OLV, CTV, linear TV) and Programmatic media
- Lead measurement approach and testing roadmap using MMM, MMT, survey data, and lift testing
- Partner with agencies and internal stakeholders to align on media strategy and execution
- Provide consolidated POVs and feedback across teams for streamlined communication
- Contribute strategic input to creative production and collaborate to ensure assets are media-optimized and insights-driven
- Forecast, track, and manage ToF budgets in partnership with Finance to ensure efficiency
- Monitor campaign performance and deliver insights for optimization
- Partner with Retail and cross-functional teams on ad-hoc projects and insight sharing
- Ensure media learnings inform broader marketing and business strategies
- Work hybrid with in-office days Tues/Weds/Thurs at NYC Tribeca office
Requirements
- 6+ years hands-on experience in paid media/advertising/brand marketing with direct channel ownership and budget accountability for multiple ToF online and offline channels (e.g., Podcasts, Influencer, TV/CTV/OLV, Programmatic, Retail Media/Shopper)
- Demonstrated success using ToF paid media to drive both DTC and retail outcomes (experience at an omnichannel CPG brand or DTC brand with strong retail business preferred)
- Deep operational knowledge of at least two: CTV/Linear TV, Influencer, Video (OLV, YouTube), Programmatic Display/Video campaigns
- Proven track record in media measurement—MMM, MMT, incrementality/lift, attribution, survey data—and ability to interpret and present complex results
- Strong project management and organizational skills with high attention to detail and a sense of urgency
- Experience managing external media and creative agencies, media buying, and/or influencer programs
- Comfortable working cross-functionally with Brand, Creative, Growth, Retail/Sales, and Analytics teams
- Experience collaborating on creative development for paid media, including creative brief writing, feedback, and media-specific optimization
- Strategic, outcome-oriented mindset; proactive in driving solutions and identifying opportunities
- Exceptional communication and presentation abilities
- Bachelor’s degree or equivalent; additional marketing certifications a plus
- A passion for food, CPG, DTC, and the fast-evolving media landscape
