Social Media Manager

Magic Spoon

Social Media Manager growing Magic Spoon's presence and engagement on TikTok and Instagram. Responsible for content strategy, creation, and community management in a hybrid role.

Posted 4/14/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own the company’s organic content strategy that aligns with business goals and brand growth across channels with a focus on TikTok & Instagram, including recommending content pillars and cadence
Accelerate the reach and engagement on Instagram and TikTok
Lead the execution of monthly content calendar including content brainstorming, editing, caption writing and post scheduling
Ideate brand collabs based on pillars and key moments
Build out a monthly reporting structure to share out key learnings with internal stakeholders and incorporate learnings into strategy going forward
Concept, shoot and edit social content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, while being engaging on their respective social platforms
Comfortable in front of the camera as needed (most work likely won’t require face on camera)- eg street interviewing, in office content, etc
Execute brand collabs and giveaways
Partner with internal creative team to execute assets for use across social
Partner with sales team to create retail focused content
Partner with CX lead to infuse brand tone of voice in guidelines
Engage with brand content comments and DMs in a way that is on brand, positive, and timely
Maintain a pulse on trends, pop culture, current events, competitors and social media best practices, identifying key opportunities for Magic Spoon participation in conversation naturally
Source, brief, and manage select external creators to product content
Partner with TOF lead to identify influencer collabs

Requirements

What you’ll need

2-5 years of experience with a proven track record of growing a food brand’s presence and engagement on Instagram and TikTok
Must be comfortable with UGC including filming, editing and being on camera
Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
Up to date with social media trends and what’s working and trending on TikTok and Instagram
Experience in social media metrics and monitoring tools (I.e. Sprout Social)
Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space

Benefits

Comp & perks

Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance (50% covered for dependents)
401(k) with company match
Generous parental leave
Flexible vacation
Paid company holidays
Paid sick leave
Catered lunch in office
Dog friendly office
Unlimited cereal ✨ 🥣

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyvideo editingcopywritingsocial media metricscontent creationcontent schedulingbrand collaborationreporting structuretrend analysisuser-generated content

Soft Skills

creativityinnovationcommunicationcollaborationengagementtimelinesspositive attitudeadaptabilityconceptinginterpersonal skills