Magic Spoon

Social Media Manager

Magic Spoon

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $75,000 - $115,000 per year

About the role

  • Own the company’s organic content strategy that aligns with business goals and brand growth across channels with a focus on TikTok & Instagram, including recommending content pillars and cadence
  • Accelerate the reach and engagement on Instagram and TikTok
  • Lead the execution of monthly content calendar including content brainstorming, editing, caption writing and post scheduling
  • Ideate brand collabs based on pillars and key moments
  • Build out a monthly reporting structure to share out key learnings with internal stakeholders and incorporate learnings into strategy going forward
  • Concept, shoot and edit social content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, while being engaging on their respective social platforms
  • Comfortable in front of the camera as needed (most work likely won’t require face on camera)- eg street interviewing, in office content, etc
  • Execute brand collabs and giveaways
  • Partner with internal creative team to execute assets for use across social
  • Partner with sales team to create retail focused content
  • Partner with CX lead to infuse brand tone of voice in guidelines
  • Engage with brand content comments and DMs in a way that is on brand, positive, and timely
  • Maintain a pulse on trends, pop culture, current events, competitors and social media best practices, identifying key opportunities for Magic Spoon participation in conversation naturally
  • Source, brief, and manage select external creators to product content
  • Partner with TOF lead to identify influencer collabs

Requirements

  • 2-5 years of experience with a proven track record of growing a food brand’s presence and engagement on Instagram and TikTok
  • Must be comfortable with UGC including filming, editing and being on camera
  • Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
  • Up to date with social media trends and what’s working and trending on TikTok and Instagram
  • Experience in social media metrics and monitoring tools (I.e. Sprout Social)
  • Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
  • A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space
Benefits
  • Competitive salary & equity
  • Bonus eligibility
  • 100% covered Health, Vision, Dental insurance (50% covered for dependents)
  • 401(k) with company match
  • Generous parental leave
  • Flexible vacation
  • Paid company holidays
  • Paid sick leave
  • Catered lunch in office
  • Dog friendly office
  • Unlimited cereal ✨ 🥣
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyvideo editingcopywritingsocial media metricscontent creationcontent schedulingbrand collaborationreporting structuretrend analysisuser-generated content
Soft Skills
creativityinnovationcommunicationcollaborationengagementtimelinesspositive attitudeadaptabilityconceptinginterpersonal skills