Graphic Designer - Social Media & Digital Marketing
Tarte Cosmetics
Head of Communications and Creative Strategy
Magic Spoon
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $200,000 - $240,000 per year
Job Level
Lead
About the role
- Own and evolve the brand’s look, feel, and tone of voice across products and channels
- Partner closely with Head of Growth, Head of Innovation, Insights & Retail Marketing, and Head of Sales to integrate cohesive storytelling
- Develop guardrails to ensure consistency across all consumer-facing touchpoints
- Track food & nutrition trends and creative innovations to stay ahead of category
- Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience
- Guide social content planning and manage one direct report for Instagram, TikTok, and emerging platforms
- Set annual PR goals and direct agency partners to maximize impressions and awareness
- Identify and execute meaningful brand and influencer partnerships
- Ensure brand-aligned messaging across email/social and foster deeper fan engagement
- Manage in-house creative team delivering assets across packaging, photography/video, digital, email, and retail
- Oversee freelancers and agencies to expand capabilities
- Set and manage creative and non-working spend budgets across brand and creative pillars
- Concept and guide creative for launches, seasonal moments, and retail expansions
- Collaborate with Growth and Retail Marketing to bring campaigns to life and drive sales velocity
- Partner with Innovation & Insights to translate market and consumer data into campaign opportunities
- Lead and coach a team of four creatives and brand marketers
- Report to the Chief Commercial Officer and work from the Soho office 3 days per week
Requirements
- 10+ years of CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
- 3+ years of people management
- Experience leading in-house creative and organic social teams
- A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you’re the one buying the weird new snacks at the grocery store
- Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
- An obsession with brand, creative, and story-telling
- A love of all things food, fitness, wellness, and startups
