Magic EdTech

Manager

• Own and scale MAGIC’s paid acquisition channels, primarily Meta (Facebook & Instagram), with potential to expand into other channels.
• Lead creative strategy: develop hypotheses, create briefs, manage UGC creators, and collaborate with designers to test new concepts weekly.
• Analyse performance data, identify winning patterns, and optimise creatives and audiences to improve ROAS and CPA.
• Maintain a structured testing roadmap across ad formats, audiences, and messaging angles.
• Work closely with the CMO to plan monthly budgets and revenue forecasts.
• Report on ad performance and insights weekly - turning data into actionable creative direction.
• Build and manage a small network of freelancers and creators to ensure a constant flow of new ad content.
• Own creative analytics tools (e.g. Triple Whale, Meta Ads Manager) and develop dashboards to measure performance
• Stay on top of DTC and paid social trends, applying best practices to keep MAGIC’s ads fresh and competitive.
• Create content for organic social (or work with external designers & editors to do so).

Creative Performance Manager

Product Designer

• Collaborate closely with our CPO, engineers and designers to lead large and small initiatives of product design, championing a user-centred design approach.
• Be responsible for design across the mirror application, website, marketing assets, and potentially the hardware (mirror, bench & dumbbells).
• Run discovery and conduct frequent user research, including interviews and testing, in conjunction with the CPO.
• Evaluate and implement design systems to facilitate effective communication with developers.
• Opportunity to potentially assume a leadership role as the design team expands.

Creative Performance Manager

Senior Product Experience Designer