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Founding Marketer – B2B SaaS
MaesnFounding Marketer responsible for developing and executing marketing initiatives in B2B SaaS startup. Collaborating with product and founder to create impactful content.
About the role
Key responsibilities & impact- Developing, owning and executing the content calendar (blog, LinkedIn, newsletter, events)
- Managing our CMS (e.g., Webflow) and creating new landing pages
- Producing and publishing social media content (founder and company pages)
- Coordinating external copywriters and designers as needed
- Creating and maintaining case studies, one-pagers and sales materials
- Preparing and communicating product updates and launches
- Planning our presence at events, trade shows and conferences
- Building and maintaining a simple, clear analytics dashboard
- Working closely with our SEO and paid advisors
- Sparring with the founder on high-quality content and positioning
Requirements
What you’ll need- 2–3 years of experience in B2B marketing, ideally in SaaS, tech or API products
- Very good German and English skills
- Strong sense for storytelling, structure and clear technical communication
- Experience with CMS (Webflow), CRM/automation (HubSpot), analytics (GA4)
- Ability to drive projects independently and manage deadlines
- Interest in technical products, developer audiences and the API economy
- Enjoy close collaboration in the office (4 days/week in Düsseldorf)
- Proficient in Figma and Canva
Benefits
Comp & perks- A key role in a highly ambitious, international SaaS startup
- Close collaboration with the founder, product & partners — direct visibility of your work
- Significant creative freedom in positioning and content creation
- Support from highly experienced advisors for SEO, paid & strategic marketing
- Modern co-working space in Düsseldorf, flexible remote days, offsites and a strong team culture
- Competitive salary + long-term incentives (VSOP)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content calendar managementcopywritingSEOanalyticsproject managementtechnical communicationstorytellingB2B marketingSaaSAPI products
Soft Skills
independent project drivingdeadline managementcollaborationcommunicationorganizational skills