Mad Fish Digital

Performance Marketing

• Operate as the internal point-of-contact for assigned paid media clients
• Cultivate client partnerships through the development and execution of custom paid media strategies
• Create, manage and optimize all campaign types in Google and Bing ad platforms
• Create, manage and optimize paid social campaigns on LinkedIn, Meta, X, Pinterest and TikTok
• Work collaboratively with Client Strategists to discuss account performance, goals, and recommendations
• Report on campaign performance and results, both internally and externally
• Communicate regularly with Client Strategists and other cross-functional team members to ensure client goals are being met
• Develop and implement paid media strategies for new clients and existing clients
• Proactively identify issues in client accounts and provide solutions to team members and clients

Senior Paid Media Strategist – SEM, PPC, Paid Social