Mad Fish Digital

Content Manager

• Execute multi-channel content marketing programs including web content, blog posts, email campaigns, social content, and visual content strategies based on established strategic frameworks
• Write clear, persuasive, inclusive, original copy in multiple styles, formats, and voices for websites, social channels, email, and more
• Listen to and learn from clients, becoming the resident expert in their stories, contexts, audiences, and KPIs. Translate that institutional knowledge into compelling content that drives results
• Conduct content research including competitive analysis, audience research, keyword research, and content audits to inform execution and support strategic recommendations
• Research, organize, and prioritize content based on cohesive channel promotion strategies (SEO, social, email, paid media)
• Collaborate with cross-functional teams including SEO, design, and paid media to align content execution with holistic digital strategies
• Track and report on content performance and engagement to measure impact and identify optimization opportunities
• Edit and proofread content following best practices for digital content
• Develop user personas, editorial calendars, and content roadmaps that align with brand positioning and client goals
• Support the development of creative briefs, content strategies, and content intake questionnaires
• Flex up to strategic thinking by connecting execution insights to bigger-picture recommendations and identifying new content opportunities

Content Strategist