Mad Fish Digital

SEO Marketing

• Own end-to-end organic strategy for a portfolio of enterprise clients—from discovery and roadmap through execution, measurement, and storytelling
• Serve as the primary SEO lead and strategic advisor, confidently presenting to senior marketers and executive stakeholders
• Build integrated strategies that span:
• - Content strategy, topical authority, and pillar/collection architecture
• - Keyword and audience intent research tied to business KPIs
• - Brand visibility and accuracy within LLM-driven discovery (ChatGPT, Gemini, Perplexity, etc.) and Google AI Overviews
• - On-page optimization and conversion-minded content improvements
• - A healthy technical foundation—site architecture, crawlability, indexation, Core Web Vitals, structured data
• - Off-site authority, link strategy, and digital PR collaboration
• Prioritize tasks and strategies by balancing business impact, effort, and technical constraints
• Define and own measurement frameworks using GA4, Google Search Console, Looker Studio, and emerging AI visibility tools—then turn data into stories clients can act on
• Translate SEO requirements into clear direction for developers, content teams, and client stakeholders (you don't need to write the code, but you need to know what to ask for and why)
• Collaborate closely with Content, Paid Media, Analytics, and Client Success to integrate SEO into broader marketing strategy
• Mentor teammates and help shape how we execute SEO across the agency

Senior SEO Manager