Macquarie Technology Group

Content and Communications Manager

Macquarie Technology Group

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • Australia

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About the role

  • Own and execute the end-to-end content marketing strategy
  • Write and produce content to support Macquarie Data Centres’ go-to-market activities and priorities
  • Act as the in-house technical content writer and develop a broad range of content assets
  • Produce high-quality content assets that fuel digital marketing, website content, communications streams, thought leadership and sales enablement
  • Partner closely with Sales to understand buyer objections, pain points and opportunities, and develop and maintain a library of sales enablement assets, including product sheets, sales presentations, industry battlecards and value propositions
  • Support brand positioning through consistent, high-quality content that reinforces trust, scale, expertise and leadership
  • Write or partner with the PR agency and internal executives to develop press releases, opinion pieces and contributed articles, and support executive thought leadership such as speeches and op-eds
  • Act as a key contributor and owner of Macquarie Data Centres’ website content and social media channels, aimed at engaging target audiences

Requirements

  • Solid understanding of full-funnel content marketing, with the ability to create and share self-written content across the funnel
  • Extensive experience in B2B content marketing, preferably within technology or an agency environment servicing this industry
  • Demonstrated experience writing content for lead generation, nurture programs, websites and digital channels
  • Experience with marketing automation platforms and CRM systems (Salesforce preferred)
  • Strong understanding of enterprise technology buyers and complex sales cycles
  • Results-driven, data-driven individual with creativity, originality and a high level of conceptual thinking
  • Excellent project management, presentation and decision-making skills
  • Degree in marketing, communications or journalism (essential); postgraduate qualification in business or an IT discipline (advantageous but not required)
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingB2B content marketinglead generationnurture programswebsite contentdigital channelsproject managementpresentation skillsdecision-making
Soft Skills
creativityoriginalityconceptual thinkingresults-drivendata-driven
Certifications
degree in marketingdegree in communicationsdegree in journalismpostgraduate qualification in businesspostgraduate qualification in IT