Executive Marketing Manager, Field Marketing – Team Lead

Macmillan

Field Marketing Team Lead guiding Macmillan Learning’s marketing initiatives and sales alignment. Developing strategic campaigns and fostering team collaboration to drive growth and engagement.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts
Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team
Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts
Create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges)
Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights
Develop Support channel partners with go-to-market strategies and co-selling approaches
Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers
Elevate discipline and/or course brand presence through targeted, live and virtual events, workshops, conference experiences
Foster strategic collaboration via user groups, peer networking sessions, and learning groups
Coach and supports Field Marketing Managers, fostering a collaborative culture grounded in accountability, innovation, and continuous improvement
Provide direction and leadership on standardizing Field Marketing workflows and deliverables including ensuring that the team exercises competency in both core field marketing skills, as well as AI-supported processes, tools, and analytics
Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up
Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads
Collaborate with program management and sales leadership to coordinate and execute, middle and bottom of funnel engagements (paid reviews, sales presentations, etc)
Monitor, inform, coordinate, and support sales follow-up from these activities
Monitor the competitive landscape to identify new entrants, pricing shifts, and product developments
Track discipline and course trends including enrollment patterns, funding changes, and technology adoption and inform internal stakeholders with timely insights
Surface emerging national trends in institutional priorities and decision-making to guide discipline and/or course strategy
Document customer success stories, use cases, and best practices to strengthen campaign execution
Provide substantiated market feedback to product, program, and marketing teams on features, integrations, and platform needs
Analyze win/loss data to uncover positioning opportunities and competitive vulnerabilities, incorporating insights into sales messaging, training, and enablement

Requirements

What you’ll need

Bachelor's Degree
A minimum of 5 years experience as a Marketing Manager
3-5 years experience in Field Sales and/or Field Marketing
Systems-thinker who can quickly analyze and synthesize data to identify and clearly articulate pathway(s) to implement new objectives and workflows for themselves and their team
Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams
Ability to work cross-functionally to create personal and team goals that contribute to a shared vision, even amid ambiguous or new situations
Ability to quickly identify and respond to market trends
Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries we play in
Strong presentation skills

Benefits

Comp & perks

Competitive pay and bonus plan
Generous Health Benefits (Medical, Dental, Vision)
Contributions to your 401k retirement account through Fidelity
Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day, Juneteenth, Indigenous People's Day, Election Day, and more!)
Employee Assistance Program, Education Assistance Program
100% employer-paid life and AD&D insurance
And much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales enablement toolsproduct demo scriptsmarketing campaignssales trainingcompetitive analysissales toolsgo-to-market strategiesdata analysislead trackingcampaign execution

Soft Skills

team orientedpositive attitudecross-functional collaborationstrategic thinkingcommunicationcoachingaccountabilityinnovationcontinuous improvementpresentation skills

Certifications

Bachelor's DegreeMarketing Manager certification