Senior Product Marketing Manager – Discipline Verticals
Macmillan
full-time
Posted on:
Location Type: Remote
Location: Remote • Alaska, Hawaii, Mississippi, Nevada, South Dakota, Virginia, West Virginia, Wyoming • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $120,000 per year
Job Level
Senior
About the role
- Develop and lead go-to-market strategies for Macmillan Learning's discipline-specific solutions.
- Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure discipline solutions meet company revenue and activation goals.
- Lead cross-functional go-to-market teams to inform product development roadmaps, position important new products, features, and capabilities to the market.
- Build key themes and stories to support product launches and releases.
- Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning's solutions in the discipline markets they cover.
- Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.
- Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.
- Partner closely with Field Marketing, product team, and sales manager to create standardized sales tools, training, and insights that reinforce product value that excite existing customers and help win new business.
Requirements
- Bachelor's Degree.
- Minimum of 2 years product marketing experience (any industry).
- Strong written and verbal communication skills including the ability to communicate effectively across departments and teams.
- Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
- Ability to analyze and synthesize data to identify and clearly articulate objectives and pathway(s) to implement new objectives.
- Ability to work independently and create goals and vision in ambiguous or new situations.
- Ability to quickly identify and respond to market trends.
- Technically savvy; able to quickly attain deep knowledge of our products, solutions, and industries.
- Strong presentation skills.
- Preferred Qualifications: 3-5 years technology product marketing, SAAS experience.
- Knowledge of PowerBI and Salesforce.
- Experience with AI-supported marketing workflows, tools, and analytics.
- Product Marketing Alliance certification.
- Passion for staying on the cutting edge of emerging marketing technologies.
Benefits
- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, floating holidays, and paid holidays ( Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more !)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingdata analysismarket segmentationcompetitive analysismarketing campaign developmentproduct positioningfeature messagingsales tools creationAI-supported marketing workflowsSaaS experience
Soft skills
strong written communicationstrong verbal communicationteam orientedpositive attitudecross-functional collaborationindependent workgoal settingvision creationadaptability to market trendsstrong presentation skills
Certifications
Bachelor's DegreeProduct Marketing Alliance certification