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About the role
- Support and evolve the CRM, automation, data and integration areas applied to digital marketing.
- Build, adjust and maintain integrations between marketing platforms, CRM, media, analytics and databases.
- Develop and support technical routines focused on automation, data manipulation, queries, scripts and connections between tools.
- Support the creation, organization and maintenance of relationship journeys, segmentations, communication cadences and automated workflows.
- Structure databases, validate data, identify inconsistencies and improve the quality of information used in marketing operations.
- Produce analyses and diagnostics from campaign, CRM, funnel and user behavior data, turning numbers into practical recommendations.
- Work closely with media, strategy, creative and technology teams to enable smarter, scalable and data-driven deliveries.
- Propose process improvements, automations and better use of tools to increase efficiency, speed and the analytical capacity of the operation.
Requirements
- Strong background in STEM, Technology, Engineering, Computer Science, Information Systems, Statistics, Mathematics, Physics or related fields.
- Someone who enjoys programming, logic, data structuring and problem solving, and who has a real interest in applying these skills in the context of digital marketing and CRM.
- Proficiency in Python for data manipulation, automations, integrations or development of technical routines.
- Knowledge of SQL, queries, data cleaning and working with structured databases.
- Familiarity with Excel, dashboards and data visualization/analysis tools.
- Interest or experience in marketing CRM, marketing automation, segmentation, journeys, campaigns and measurement.
- Strong analytical ability to transform scattered data into clear, useful and actionable insights.
- Organization, logical reasoning and attention to detail to operate across multiple tools and workflows.
- Good communication skills to translate technical topics into business- and marketing-relevant discussions.
Benefits
- Knowledge-sharing environment and networking opportunities with partners and clients;
- Possibility of access, subject to hiring or partner interest, to content, workshops and market events organized or recommended by Macfor;
- Recommendations of literature and recognized methodologies for improving the services provided;
- Freedom to propose solutions, participate in strategic meetings and contribute suggestions across management, technology, growth and marketing;
- Full autonomy in choosing methods and strategies to meet contracted deliverables;
- Opportunity to develop new projects and grow professionally.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PythonSQLdata manipulationautomationdata cleaningdata structuringtechnical routinesqueriesdata visualizationanalytics
Soft Skills
analytical abilityorganizationlogical reasoningattention to detailproblem solvingcommunication skills