CRM Analyst – Senior
Macfor
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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Job Level
About the role
- Work directly with receiving and understanding CRM briefs from clients
- Structure the entire CRM operation within RD Station, from planning through execution
- Create and manage audiences, lists and advanced segmentations
- Configure and trigger automation flows, campaigns and CRM communications
- Ensure best practices for data hygiene, organization and database governance
- Monitor metrics, analyze results and prepare performance reports
- Propose continuous improvements based on data and user behavior
- Act in a consultative capacity with clients, supporting strategic CRM decisions
Requirements
- Solid experience with RD Station CRM
- Previous experience at an agency, consultancy or at RD Station
- Experience working with medium and large clients
- In-depth knowledge of CRM, marketing automation and database management
- Analytical skills for data interpretation and insight generation
- Organized, autonomous and strong communication skills to manage multiple clients
- Knowledge or experience with Salesforce — a plus
Benefits
- Environment for knowledge exchange and networking opportunities with partners and clients
- Possibility of access, subject to partner hiring or interest, to market content, workshops and events organized or recommended by Macfor
- Recommendations for literature and recognized methodologies to improve delivered services
- Freedom to propose solutions, participate in strategic meetings and contribute suggestions across management, technology, growth and marketing areas
- Full autonomy in choosing methods and strategies to meet contracted deliverables
- Opportunity to develop new projects and grow professionally
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMmarketing automationdatabase managementdata analysisaudience segmentationautomation flowscampaign managementdata hygieneperformance reportinguser behavior analysis
Soft skills
communication skillsorganizational skillsautonomyconsultative skillsanalytical skills