Strategic Planning Manager

Macfor

full-time

Posted on: 1/9/2026

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

Conduct market analyses, benchmarking, interviews, and data analysis to understand the competitive landscape and audience needs;
Develop brand positioning, messaging architecture, content pillars, and creative guidelines based on insights;
Prepare the integrated communication plan (channels, phases, budget, KPIs) that will guide all brand actions;
Produce inspiring and objective briefs for creative, media, and content teams, ensuring alignment with the strategy;
Supervise and mentor strategy/planning analysts, elevating the quality of analyses and insights produced;
Monitor performance, lead post-campaign results analyses, and propose continuous optimization plans.

Proven experience in Planning/Senior Planner or Planning Manager roles at communication or digital agencies;
Understanding of the dynamics, challenges, cycles, and behaviors of Brazilian agribusiness. This is a fundamental requirement;
Ability to develop strategies natively for the digital environment, with applied knowledge in: Analytics & Intelligence: Google Analytics 4, Meta Business Suite, social listening;
Performance: advanced knowledge of the digital sales funnel, SEO/SEM, and paid media;
Planner toolkit: mastery of planning tools and frameworks (branding, customer journey, storytelling, persona development);

Tip: use these terms in your resume and cover letter to boost ATS matches.

market analysisdata analysisbrand positioningcontent strategycommunication planningperformance monitoringSEOSEMdigital sales funnelstorytelling

mentoringstrategic thinkingcommunicationcollaborationanalytical skills