CRM Manager

Mable

CRM Manager responsible for developing marketing automation strategies at Mable. Joining one of Australia's leading healthtech platforms to deliver impactful customer experiences.

Posted 5/25/2026full-time🇦🇺 AustraliaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Management and ownership of the comms promotional calendar
Manage the execution, monitoring and measurement of CRM campaigns and their success
Work closely with internal business stakeholders to ensure on-time delivery of campaigns
Communicate campaign performance and results
Optimise new campaigns using data and feedback from existing and previous projects
Prepare variations for A/B testing and execute test plans
Ownership and execution of reputation management campaigns (eg. Trustpilot)
Develop and execute personalisation and segmentation strategies for key customer audiences
Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels
Stay up-to-date with the martech trends and best practices

Requirements

What you’ll need

3+ years hands-on experience in managing, executing and optimising CRM Campaigns
Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)
Experience with Salesforce is desirable but not required
Proficiency with the Google suite & online collaboration/ticketing tools e.g. JIRA, Coda, Confluence, etc. is desirable
Attention to detail
Excellent communication and stakeholder management skills
Strong time management skills
Passionate about Tech and making a real impact on people’s lives

Benefits

Comp & perks

Power your career ⚡️
Work away 🌎
Access parental leave 👶
Work with flexibility 🏠
Flexi Leave Days 🌴
Hybrid set up allowance 🖥️
Take a floating public holiday 🫶🏾
Be rewarded 🏆

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM campaignsA/B testingpersonalisation strategiessegmentation strategiescross-channel marketing automation

Soft Skills

attention to detailcommunication skillsstakeholder managementtime management