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Mable

Digital Optimisation Manager

Mable

Digital Optimisation Manager at Mable, driving CRO and personalisation programs for healthtech. Collaborating with multiple teams to enhance customer experience and digital conversion.

Posted 5/21/2026full-timeSydney • 🇦🇺 AustraliaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Lead the CRO and website personalisation program across Mable and HomeMade websites.
  • Develop and prioritise experimentation roadmaps to improve customer conversion and digital experience.
  • Partner with marketing, product, engineering and website teams to execute A/B tests and personalisation initiatives.
  • Develop a solid understanding of the overarching Attain Healthtech business strategy, and our customers’ needs, and identify and drive opportunities to test and implement these strategic initiatives online.
  • Analyse performance data, report insights and implement successful test outcomes within the CMS.
  • Champion a culture of experimentation, innovation and data-driven decision making.
  • Act as the subject matter expert for experimentation and personalisation tools.

Requirements

What you’ll need
  • 3–5 years’ experience in CRO, website optimisation and/or personalisation programs.
  • Hands-on experience with tools such as Optimizely, VWO or AB Tasty.
  • Strong understanding of digital marketing, GA4 and website technologies.
  • Experience collaborating with Growth, CRM, Product and Engineering teams.
  • Strong stakeholder management, communication and project coordination skills.
  • Comfort with ambiguity, a fast-paced environment, and rapid business growth
  • Passion for technology, customer experience and delivering meaningful impact.

Benefits

Comp & perks
  • Power your career ⚡️
  • Access parental leave 👶
  • Work with flexibility 🏠
  • Flexi Leave Days 🌴
  • Take a floating public holiday 🫶🏾
  • Be rewarded 🏆

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
CROwebsite optimisationpersonalisationA/B testingdata analysisdigital marketingGA4
Soft Skills
stakeholder managementcommunicationproject coordinationadaptabilityinnovationdata-driven decision making