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M3 USA

Panel Marketing Specialist

M3 USA

Panel Marketing Specialist executing data-driven marketing campaigns aimed at panel growth and engagement. Collaborating with teams to deliver optimized marketing initiatives for healthcare industries.

Posted 7/15/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in executing data-driven marketing campaigns, with a strong focus on email marketing, audience segmentation, and performance analysis. Proficient in utilizing marketing automation tools and analytics to optimize campaign effectiveness and ensure compliance with data protection guidelines.

Highest-signal resume keywords
Email MarketingData-Driven Marketing CampaignsAudience SegmentationEmail Automation ToolsPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
B2C MarketingCampaign ManagementA/B TestingData AnalysisReporting
Soft Skills
CollaborationProfessional CommunicationAdaptability
Tools & Technologies
DotDigitalHubSpotMarketoMicrosoft ExcelGoogle Analytics
Industry Keywords
Digital MarketingCampaign OptimizationData ProtectionMarketing Best PracticesPanel Growth Strategies

About the role

Key responsibilities & impact
  • Lead the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralised panels and key markets
  • Responsible for end-to-end marketing initiatives delivery, performance analysis, and continuous optimization in alignment with brand guidelines and marketing best practices
  • Develop and execute marketing campaigns in collaboration with the Team Lead and Manager
  • Manage campaign lifecycle from ideation to post-analysis
  • Handle audience and payment data accurately, following data protection and company guidelines
  • Follow department procedures to maintain campaign accuracy and consistency
  • Implement A/B testing and data-driven optimizations
  • Ensure deliverability, personalization, and compliance
  • Produce campaign reports and insights for optimization
  • Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered
  • Brief and collaborate with design, content, and analytics teams
  • Respond to member and internal queries professionally and within timelines
  • Stay current with marketing trends and innovations
  • Support panel growth strategies and knowledge sharing

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Communications, or related field
  • 3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing
  • Fluent English; additional language preferred
  • Email automation tools (e.g., DotDigital, HubSpot, Marketo)
  • CRM and audience segmentation
  • Microsoft Excel for analytics and reporting
  • Google Analytics and/or data visualization tools a plus

Benefits

Comp & perks
  • Must be willing to work in EU time zone