M3 USA

Panel Marketing Team Lead

M3 USA

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

About the role

  • Lead and manage the Panel Marketing delivery team, with responsibility for the management, development, and appraisal.
  • Effectively delegating work, providing guidance, training, feedback, and support to ensure the timely delivery of projects.
  • Effectively contribute to Panel growth across all centralised panel brands and key markets.
  • Work closely with the Strategy function to ensure we proactively coordinate efforts drive coordinated planning across all centralised panel brands and markets.
  • Ensure that all centralised panel branding, editorial, and marketing guidelines are followed across all email campaigns.
  • Develop and implement enhancements to email marketing processes to maintain consistency across all centralised panel brand campaigns.
  • Work closely with the Panel Marketing Manager to create drive and implement a panel marketing strategies globally.
  • Review and approve final campaigns, ensuring they meet brand guidelines and campaign specifications.
  • Collaborate with teams to meet day-to-day deliverables.
  • Own panel growth efforts for all centralised panel brands, including the campaigns calendar management, planner, and reports.
  • Take ownership of ad hoc projects and new initiatives as required.
  • Provide support to new team members during their onboarding trainings, and tasks related to panel marketing efforts across all panel brands.
  • Responsible for the ongoing evaluation and analysis of live campaigns, making data-driven recommendations for optimisation.
  • Ensure deadlines are met, working within agreed timelines for all panel marketing activities.
  • Ensure campaign costs are estimated and finalised in a timely manner.

Requirements

  • Bachelor's degree in business, marketing, or any other relevant field.
  • Fluent English speaker with exceptional written and verbal communication skills, and demonstrable knowledge of English grammar.
  • Second language proficiency preferred, but not required.
  • 3+ years of experience in B2C marketing
  • Effective project and time management skills, with the special focus on the ability to plan, prioritize, and meet deadlines.
  • Strong Microsoft Office skills.
  • Excellent problem-solving skills.
  • Data Collection & Analysis.
  • Member database management.
  • Email marketing and automation workflows.
  • Google Analytics is a plus.
  • Interest in, or previous experience of marketing in the healthcare space is desirable.
  • Ability to effectively brief the in-house designer is important.
Benefits
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C marketingemail marketingautomation workflowsdata collectiondata analysismember database managementproject managementtime managementcampaign managementmarketing strategy
Soft Skills
leadershipcommunicationproblem-solvingdelegationtrainingfeedbackcollaborationplanningprioritizationadaptability