Paid Media Campaign Manager
M3 USA
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Serve as the strategic bridge between Account Directors and Paid Media Strategy Leads, ensuring alignment between campaign planning, execution, and client objectives
- Collaborate with Account Directors to develop informed paid media strategies that reflect hiring demand, talent audience behavior, and client KPIs
- Contribute to media planning sessions and briefs, offering insights on channel mix, audience targeting, and optimization strategies
- Partner with Media Analysts and Paid Media Strategy Leads to develop and maintain campaign reporting dashboards across Google Ads, Meta Ads, programmatic, and other paid channels
- Analyze campaign performance data to identify trends, optimization opportunities, and actionable insights that connect media performance to business impact
- Support Account Directors in client-facing presentations, articulating campaign performance narratives and demonstrating the “why” behind strategy recommendations
- Guide the creation of quarterly and monthly paid media reports that clearly communicate results, performance shifts, and next-step recommendations
- Collaborate cross-functionally with Creative, Analytics, and Engineering teams to ensure accurate campaign setup, tagging, and reporting integrity
- Partner with internal teams to test, document, and share best practices for campaign planning, data storytelling, and optimization
- Stay current with paid media platform trends, algorithms, and recruitment marketing innovations to inform strategic recommendations
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred
- Google Ads, Meta Ads, and programmatic platform certifications preferred
- 5+ years of experience in paid media campaign management, strategy, or analysis across multiple platforms (search, social, display, programmatic)
- Experience in recruitment marketing or employer branding preferred; B2C or B2B experience with strong analytical storytelling will also be considered
- Advanced working knowledge of Google Ads, Meta Ads Manager, programmatic platforms, and data visualization tools (Looker Studio, GA4, Talentegy)
- Strong analytical skills with the ability to connect campaign performance to business and hiring outcomes
- Ability to build and interpret reports independently, providing strategic recommendations that drive continuous improvement
- Skilled in translating data into actionable insights for client and internal presentations
- Excellent verbal and written communication skills; able to synthesize complex data into meaningful narratives
- Strong organizational and project management skills; able to manage multiple campaigns and priorities simultaneously
- Deep understanding of digital metrics, attribution models, and candidate journey tracking
- Proficient in cross-functional collaboration and process documentation to ensure campaign and reporting accuracy
Benefits
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media campaign managementcampaign analysisaudience targetingoptimization strategiesdata storytellingreport buildinganalytical storytellingdigital metricsattribution modelscandidate journey tracking
Soft skills
analytical skillscommunication skillsorganizational skillsproject management skillscross-functional collaborationstrategic recommendationssynthesizing complex dataclient-facing presentationsinsight generationbest practices documentation
Certifications
Google Ads certificationMeta Ads certificationprogrammatic platform certification