Director of Marketing
M13
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $200,000 per year
Job Level
Lead
About the role
- Learn, develop, and align our strategy: Gain a deep understanding of the marketing and networking priorities across the firm and partner with senior leadership to define, build and execute on a cohesive marketing and network strategy, ultimately gaining buy-in from partners across the firm.
- Lead brand amplification: Oversee digital marketing (web, social, content distribution, SEO) and in‑person programming to tell the M13 story.
- Own network growth: Build and nurture our network of founders, LPs, and GPs. Develop a network engagement plan and ensure regular touch points through events, Slack, newsletters, and other channels.
- Events & network strategy: Coordinate with our events production team to deliver high‑impact IRL experiences that strengthen our ecosystem.
- Data & AI integration: Work alongside M13’s technology team to track reach, engagement, and audience specificity, and explore AI‑powered tools to automate and scale network and marketing activities.
- Cross‑functional collaboration: Provide clear communication and alignment across departments.
- Prioritization & execution: Set clear KPIs and collaborate with our tech team on measurement systems. Make tough trade‑offs based on strategic goals, declining initiatives that don’t serve the vision. Communicate effectively with stakeholders on why decisions have been made. Measure progress and adjust tactics based on KPIs and feedback.
Requirements
- Strategic marketing expertise: Demonstrated experience developing and implementing comprehensive marketing communications and brand strategies.
- Data-driven mindset: Ability to analyze key performance metrics and adjust marketing plans accordingly.
- A knack for aligning stakeholders: Proven track record of aligning multiple stakeholders on a shared strategy and delivering large-scale projects end-to-end.
- Network & network-building experience: Evidence of successfully building, growing, and maintaining professional networks or communities.
- Digital marketing & event expertise: You're a proven integrated marketer with hands-on experience across paid, earned, owned, and event channels, plus comfortable using AI-powered tools to scale efforts.
- Strong communication & collaboration skills: Excellent written and verbal communication abilities, with the confidence to navigate relationships with senior partners and cross-functional teams.
- An analytical and adaptable working style: Comfortable operating in a fast-paced environment that requires prioritization and the ability to say no to non-strategic activities; experience setting measurable KPIs and using data to refine tactics.
- Venture/startup ecosystem knowledge: Deep understanding of the founder/venture ecosystem, with prior work in startups, venture capital, accelerators, or comparable environments.
Benefits
- A chance to work alongside world-class VC talent in a collaborative and developmentally-focused culture that is respectful, inclusive, diverse, and inspiring.
- Employees are also eligible for an Employee Profit Sharing Program and 401(k) Retirement Plan with matching for all employees.
- Medical, dental, and vision plans that are thoughtful and supportive of the needs of each M13 employee
- Open PTO Policy: We're focused on healthy work-life balance and, therefore, set no firm guidelines regarding how much time off each employee is permitted to take
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic marketingdigital marketingSEOdata analysisKPI measurementAI-powered toolsevent planningcontent distributionnetwork engagementbrand strategy
Soft skills
communicationcollaborationstakeholder alignmentadaptabilityprioritizationanalytical thinkingproject managementrelationship buildingexecutive presenceproblem-solving