M&T Bank

Marketing Analyst

• Apply advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness
• Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights
• Perform quantitative and statistical analyses (e.g., A/B testing, attribution analysis, segmentation, propensity modeling)
• Analyze and optimize performance of digital marketing campaigns
• Support and mentor junior analysts
• Develop and enhance dashboards and reporting solutions in partnership with Marketing teams

Senior Quantitative Marketing Analyst, Customer Insights – Analytics