Senior Quantitative Marketing Analyst, Customer Insights – Analytics

M&T Bank

Senior Quantitative Marketing Analyst leveraging advanced statistical techniques to evaluate marketing performance. Collaborating with teams to drive customer insights and revenue growth at M&T Bank.

Posted 5/15/2026full-timeBaltimore • Connecticut, District of Columbia, Maryland, Massachusetts, New York, Vermont, Virginia • 🇺🇸 United StatesSenior💰 $113,300 - $188,800 per yearWebsite

About the role

Key responsibilities & impact

Apply advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness
Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights
Perform quantitative and statistical analyses (e.g., A/B testing, attribution analysis, segmentation, propensity modeling)
Analyze and optimize performance of digital marketing campaigns
Support and mentor junior analysts
Develop and enhance dashboards and reporting solutions in partnership with Marketing teams

Requirements

What you’ll need

Bachelor’s degree and a minimum of 5 years of related experience, or in lieu of a degree, a combined minimum of 9 years higher education and/ or work experience, including a minimum of 5 years related experience
Experience with data analysis and statistical tools
Experience working in large databases
Familiarity with common programming languages
Experience analyzing large data sets and explaining results of analysis through concise written and verbal communication as well as charts/graphs

Benefits

Comp & perks

Competitive benefits ranging from medical and retirement
Forty hours of paid volunteer time, each year

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

statistical techniquesquantitative analysisA/B testingattribution analysissegmentationpropensity modelingdata analysislarge datasetsprogramming languagesdashboard development

Soft Skills

mentoringcommunicationanalytical thinkingproblem-solvingcollaboration