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M-KOPA

Senior CRM Manager – Lifecycle & Retention

M-KOPA

Senior CRM Manager designing growth systems that drive retention and customer lifetime value for FinTech company M-KOPA across Africa.

Posted 5/1/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact
  • Build and scale multi-channel lifecycle programmes
  • Design behavioural trigger-based upsell systems
  • Run rigorous experiments
  • Own retention economics
  • Scale what works across markets

Requirements

What you’ll need
  • 6+ years building and scaling CRM or lifecycle marketing
  • You've built CRM systems, not just optimised them
  • You're hands-on in CRM platforms daily
  • You think in business outcomes
  • You run rigorous experiments

Benefits

Comp & perks
  • Fully remote role within UTC -1 to UTC +3 time zones
  • Work with diverse teams across UK, Europe, and Africa
  • Professional development programs and coaching partnerships
  • Family-friendly policies and flexible working arrangements
  • Well-being support and career growth opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
CRM systemslifecycle marketingbehavioural trigger-based systemsretention economicsexperimentation
Soft Skills
business outcome thinkinghands-on approach