Senior CRM Manager – Lifecycle & Retention

M-KOPA

Senior CRM Manager role designing and implementing lifecycle programs to enhance customer retention for a leading FinTech. Collaborate across multiple African markets driving measurable growth and financial inclusion.

Posted 5/1/2026full-timeRemote • 🇰🇪 KenyaSeniorWebsite

About the role

Key responsibilities & impact

Build and scale multi-channel lifecycle programmes
Design onboarding, retention, churn prevention, and upsell journeys across SMS, WhatsApp, push, and in-app messaging
Design behavioural trigger-based upsell systems
Run rigorous experiments
Own retention economics
Scale what works across markets

Requirements

What you’ll need

6+ years building and scaling CRM or lifecycle marketing
Relevant backgrounds we're interested in: MVNO experience, super-apps with daily engagement models, mobile gaming with daily retention mechanics, prepaid subscription services, or B2C fintech/subscription businesses where high-frequency engagement drives the model.
You've built CRM systems, not just optimised them
You're hands-on in CRM platforms daily
You think in business outcomes
You run rigorous experiments

Benefits

Comp & perks

Fully remote role within UTC -1 to UTC +3 time zones
Work with diverse teams across UK, Europe, and Africa
Professional development programs and coaching partnerships
Family-friendly policies and flexible working arrangements
Well-being support and career growth opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM systemslifecycle marketingbehavioural trigger-based systemsretention economicsmulti-channel programmesexperimentation

Soft Skills

business outcome thinkinghands-on approach