M-KOPA

Senior Product Analyst – Growth, Retention

M-KOPA

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇰🇪 Kenya

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Job Level

Senior

Tech Stack

PythonSQL

About the role

  • Own our growth measurement framework – defining key events, conversion funnels, customer cohorts, and success metrics across mobile app, CRM systems, and telesales channels
  • Build our Looker analytics layer: Collaborate with analytics engineers to create reusable LookML data models, set up governed metrics, automated data tables, user permissions, and use Git for version control
  • Move from spreadsheets to a single source of truth: Audit Excel files, recreate them as data models using dbt, and replace manual tracking with automated Looker dashboards
  • Lead the transition to data-driven tools: Help teams migrate from manual spreadsheet tracking to automated dashboards, including migrating funnel data input into structured systems
  • Build automated dashboards: Create dashboards for upgrade conversion rates, repeat purchase behaviour, customer lifetime value (LTV), and unit economics
  • Design agent performance and incentive analytics: Build dashboards tracking call volume, conversion rates, talk time efficiency, lead quality, and revenue per agent. Design data-driven incentive structures and real-time leaderboards
  • Calculate and track customer lifetime value: Build models estimating profit per customer cohort and track early signals predicting long-term value

Requirements

  • Proven track record in product analytics at fintech, telco, e-commerce, or subscription company
  • Strong SQL skills and experience with dbt for building reliable data models
  • Hands-on experience with Looker (dashboards, LookML, data governance and permissions)
  • Python or R for analysing experiments, building cohort models, and calculating customer lifetime value
  • Experience combining data from multiple sources (Amplitude, Mixpanel, Statsig, Braze, CleverTap, call-center data)
  • Understanding of experiment design and analysis
  • Experience designing performance metrics and incentive structures
Benefits
  • Fully remote role within UTC -1 to UTC +3 time zones
  • Work with diverse teams across UK, Europe, and Africa
  • Professional development programs and coaching partnerships
  • Family-friendly policies and flexible working arrangements
  • Well-being support and career growth opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLdbtLookerLookMLPythonRdata modelingdata governanceexperiment designperformance metrics
Soft skills
leadershipcollaborationanalytical thinkingproblem-solvingcommunication