Senior Growth Marketing Manager
M-KOPA
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇰🇪 Kenya
Visit company websiteJob Level
Senior
About the role
- Design and execute growth experiments: Identify friction points in the customer journey and run structured tests (creative, audience, incentive, or channel) to improve acquisition, activation, and retention
- Own campaign strategy and performance: Develop cross-channel campaign plans (WhatsApp, SMS, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
- Translate data into strategy: Interpret dashboards, segment users, and recommend next actions that maximize ROI and customer lifetime value
- Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour
Requirements
- 5–8 + years of experience in Growth, Product Marketing, or Lifecycle/Performance roles - ideally at a fintech, telco, e-commerce, or subscription company (bonus if you've worked in emerging markets or with pay-as-you-go models like M-KOPA's)
- Proven experience leading growth initiatives end-to-end (strategy → experiment → scale)
- Familiar with omnichannel engagement tools like CleverTap/Braze, GA4, Amplitude, or similar
Benefits
- Fully remote role within UTC -1 to UTC +3 time zones
- Work with diverse teams across UK, Europe, and Africa
- Professional development programs and coaching partnerships
- Family-friendly policies and flexible working arrangements
- Well-being support and career growth opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth experimentscampaign strategyfunnel performance analysisdata interpretationuser segmentationROI maximizationcustomer lifetime value
Soft skills
collaborationcross-functional teamworkstrategic thinking