Marketing Manager

M&G plc

Marketing Manager position leading adviser facing marketing for M&G’s Asset Management and Life segments. Focus on planning, delivery, and optimisation of marketing campaigns across channels and partners.

Posted 5/3/2026full-timeEdinburgh • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Oversee and optimise the annual media package with external partners, ensuring timely delivery, clear budgets and strong campaign performance
Maintain strong agency relationships through regular check-ins, shared planning and proactive issue resolution
Ensure all activity follows Marketing Ways of Working processes for high-quality, collaborative and compliant output
Develop tailored content and campaign plans aligned to each partner’s channel strengths and adviser audience
Use insight and performance data to refine activity and prioritise high-performing formats
Repurpose strong content to improve efficiency, visibility and consistency across channels
Manage workflows through standard briefing processes, working collaboratively with Centre’s of Excellence to ensure quality and compliance across all outputs
Coordinate and deliver follow-up activity for strategic account events, including adviser-facing email communications to drive continued engagement and reinforce key messages
Support the organisation of partnership events where required, ensuring alignment with partner needs, adviser expectations and overall marketing objectives

Requirements

What you’ll need

Ability to manage campaigns end-to-end across multiple external partners
Skilled in using performance insight to inform decisions and strengthen outcomes
Strong stakeholder and partner management skills, balancing competing priorities effectively
Confident delivering high-quality, compliant work through structured processes
Ability to write clear, action-led communications aligned to brand tone of voice
Strong organisational skills with attention to detail
Ability to translate insight into practical, meaningful action
Collaborative working style with internal teams and external partners
Adaptability and a solution-focused approach

Benefits

Comp & perks

18% pension scheme with 13% employer and 5% employee contributions
Share Save and Share Incentive Plan
Access to financial wellbeing and support services
38 days annual leave including bank holidays with the option to purchase up to 5 extra days
Time Off When You Need It policy for balancing work and personal commitments
Inspiring Families policy with support and paid parental leave for maternity, adoption, surrogacy, and paternity leave
Health & Protection cover including Private Healthcare, Critical Illness cover, and Life Assurance for you, with family options

ATS Keywords

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Soft Skills

stakeholder managementpartner managementorganizational skillsattention to detailcollaborative workingadaptabilitysolution-focused approachcommunication skillscampaign managementinsight translation