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Growth Marketing Specialist
M-FilesGrowth Marketing Specialist supporting North America marketing team at M-Files for account-based marketing programs. Collaborating closely with the Senior Growth Marketing Manager and other sales team members.
Tech Stack
Tools & technologiesSFDC
About the role
Key responsibilities & impact- **What You'll Be Working On**
- **Campaign & Event Execution**
- - Working for, and collaborating with, the Senior Growth Marketing Manager, and collaborating to plan and bring to life field events like executive dinners, roundtables, and webinars — you'll own the logistics and make the experience great for everyone involved
- - Research and book venues, catering, and meeting spaces that set the right tone
- - Send invitations, confirmations, and follow-up communications to prospects and customers
- - Keep event registration, attendee lists, and pre/post-event details organized and running smoothly
- - Support coordinated sales outreach initiatives by helping prepare lists and materials
- **Data & CRM Management**
- - Keep lead, contact, and account data accurate and up to date in Salesforce.com — your attention to detail makes the whole team more effective
- - Log inbound leads and event attendees into the CRM promptly after activities
- - Support HubSpot workflows by updating records, tagging contacts, and maintaining clean data
- - Pull reports and dashboards to help the team track campaign performance and engagement
- **Outreach & Prospect Communications**
- - Send outbound email invitations and nurture sequences to targeted prospect lists
- - Partner with SDRs to make sure event leads get timely, thoughtful follow-up
- - Help organize and maintain prospect and account contact lists for campaigns
- **Campaign Operations & Logistics**
- - Coordinate with vendors, manage shipments, and make sure event materials arrive where they need to be
- - Track budgets, purchase orders, and receipts for events and campaigns
- - Contribute to campaign briefs, one-pagers, and supporting materials
- - Keep project timelines and task trackers current so the whole team stays aligned
- **AI-Assisted Execution**
- - Use AI tools (like ChatGPT and Claude) to draft communications, summarize research, and assist with content — we embrace smart tools that help us work better together
- - Help surface campaign performance insights using AI assistance, feeding learnings back to the team
- **How We Work Together**
- We're a team that genuinely looks out for one another. You'll never be figuring things out in isolation — there's always a colleague ready to collaborate, share context, or brainstorm a better approach.
- - **Shared Ownership:** Everyone on the team takes pride in what we build together, from the big strategy down to the details that make campaigns actually work
- - **Open Communication:** We talk to each other early and often — surfacing questions or challenges is encouraged, not penalized
- - **Growing Together:** We're invested in your development, and we'll help you build skills in ABM, demand generation, and sales-aligned marketing along the way
- **How We'll Know We're Winning Together**
- - Events and campaigns run smoothly — because logistics, communications, and coordination are in great hands
- - Leads and hand raisers are entered into Salesforce accurately within 24 hours of activities
- - Invitations and follow-ups go out on schedule and reflect the M-Files brand with care
- - Data in Salesforce and HubSpot is clean, current, and helpful to our sales partners
- - The team feels supported, with issues surfaced early and projects moving forward
Requirements
What you’ll need- **What We're Looking For**
- **Required Qualifications **
- - 1–2 years of experience in marketing, field marketing, demand generation, event coordination, or a related area — or a recent graduate with strong internship or project experience in these areas
- - Bachelor's degree in Marketing, Business, Communications, or relevant work experience as outlined
- - Hands-on experience or strong familiarity with Salesforce.com or HubSpot for data entry, record management, and reporting
- - Excellent organizational skills and attention to detail, with the ability to juggle multiple priorities with confidence
- - Strong written and verbal communication skills — you're comfortable reaching out to prospects in a professional, personable way
- - Self-motivated and dependable in a remote environment, with great follow-through
- **AI Fluency**
- We actively use AI tools as part of how we work, and we'd love someone who's comfortable doing the same — whether that's drafting outreach, summarizing research, or helping organize data. Tools like ChatGPT and Claude are part of our everyday toolkit.
- **Nice to Have**
- - Experience supporting B2B marketing at a SaaS or technology company
- - Familiarity with account-based marketing concepts and target account strategies
- - Experience coordinating or attending in-person field events (dinners, trade shows, roundtables)
- - Genuine enthusiasm for AI tools and how they can help teams work smarter
- **Participation in our Recruitment Process:**
- - Initial Screening w/People & Culture Team Member
- - Hiring Manager (VP, Global Growth Marketing) **This role will ultimately report to our incoming Sr. Growth Marketing Manager *
- - Additional Internal Stakeholder(s)
- - Possible Final Interview w/CMO
- **Completed Recruitment Process Time Investment for Applicant: ~Approx. 4hrs*
Benefits
Comp & perks- **Why M-Files?**
- **Global Company, Strong Foundations**
- M-Files is a global company with Finnish roots and a product we are genuinely proud of. Trusted by thousands of organizations worldwide, our solutions are transforming how businesses manage information, workflows, and knowledge in the AI era.
- **Growth & Development**
- By joining M-Files, you will have the opportunity to contribute to our continued success and growth while developing your own expertise. This role is designed to provide meaningful hands-on experience and long-term career development within modern B2B marketing.
- **Collaborative & Supportive Culture**
- Our guiding principles — *Make It Happen, Help Others,* and *Love Customers* — are reflected in how we work together every day. We value transparent communication, strong teamwork, and supporting one another across functions and geographies.
- **Modern Marketing Environment**
- Gain exposure to AI-powered workflows, account-based marketing strategy, field marketing initiatives, and revenue-focused B2B marketing programs while partnering closely with Sales and Marketing teams.
- **Flexibility & Trust**
- We operate within a flexible, remote-friendly culture focused on collaboration, accountability, and outcomes rather than micromanagement or rigid structures.
- **What We Offer: **
- - As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
- - 10 paid holidays annually
- - Unlimited PTO
- - Matching 401K Plan (25% of employee's contribution up to the IRS max)
- - Health insurance (PPO and HDHP/HSA plans offered)
- - Dental insurance
- - Vision insurance
- - Life insurance (1x employee salary)
- - Short-term disability (employer paid)
- - Long-term disability (employer paid)
- - Flexible Spending Plan (medical and dependent)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event coordinationdata entryrecord managementreportingcampaign performance trackingbudget trackingCRM managementoutreach sequencesaccount-based marketingdemand generation
Soft Skills
organizational skillsattention to detailwritten communicationverbal communicationself-motivationdependabilitycollaborationproblem-solvingtime managementadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications