M-Files

Customer Marketing Manager – North America

M-Files

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Designing and delivering world-class customer marketing campaigns and communications targeted at existing M-Files customers.
  • Planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America.
  • Planning and executing global customer webinars, managing product launch communications, creating and distributing the M-Files Community content, and executing customer communications to ensure consistent engagement and value delivery.
  • Supporting customer advocacy efforts in North America, working within M-Files’ global advocacy framework to identify customer success stories and testimonials that showcase the value of our solutions.
  • Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base.
  • Collaborating cross-functionally with teams across M-Files to optimize centrally produced campaign materials and messaging.

Requirements

  • MINIMUM EXPERIENCE: 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
  • EDUCATION: BS or BA Degree - Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
  • Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
  • Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
  • Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
  • Experience with best-practice LinkedIn advertising and other leading digital advertising platforms
  • Experience with customer communication and customer relationship management systems (CRMs)
  • Knowledge of creating audience-focused content and applying SEO best practices.
  • Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
  • Excellent English writing skills, enthusiastic, and comfortable talking with customers
  • Highly motivated team player who thrives in a fast-paced environment
  • Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
  • Able to multitask and promptly handle ad-hoc requests under tight timeframes with solid attention to detail
  • Comfortably adapting plans and timelines in a dynamic environment
  • Able to travel for work occasionally for events and team meetings
  • Able to adjust schedule as needed to collaborate with teams in different time zones
Benefits
  • 10 paid holidays annually
  • Unlimited PTO
  • Matching 401K Plan (25% of employee's contribution up to the IRS max)
  • Health insurance (PPO and HDHP/HSA plans offered)
  • Dental insurance
  • Vision insurance
  • Life insurance (1x employee salary)
  • Short-term disability (employer paid)
  • Long-term disability (employer paid)
  • Flexible Spending Plan (medical and dependent)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer marketingaccount-based marketingwebinarscontent creationSEO best practicesmarketing programscustomer communicationcustomer relationship management
Soft skills
collaborationcommunicationorganizationmotivationresults-orientedadaptabilitymultitaskingattention to detail