Marketing and Communications Manager – Healthcare, SUD Treatment
Crossroads
Job Level
Lead
About the role
- Own and evolve M-Files’ global communications strategy, ensuring our AI narrative and brand story breakthrough in the market
- Lead external communications (85%), including media relations, PR campaigns, and thought leadership content, with a focus on 70% North America, 15% UK, and 15% rest of world
- Manage and direct external PR agencies to maximize coverage and impact
- Identify thought leadership opportunities and prepare executives for high-visibility forums and public appearances
- Manage communications to key external audiences, including customers, partners, media, analysts, and industry groups
- Partner across Marketing, Branding, Product, HR, Analyst Relations, Events and other teams to ensure integration and message discipline
- Stay current on industry trends, emerging channels, and best practices to continuously innovate and evolve M-Files’ communications strategy
- Drive internal strategic and executive communications (15%) that foster culture, alignment, and engagement across a global workforce
- Report directly to the Chief Marketing Officer and collaborate with Executive leadership, Marketing, Branding, Product teams
Requirements
- 10+ years of experience in corporate communications, PR, or related roles, ideally in technology, enterprise SaaS, or AI-driven businesses
- Proven ability to craft compelling narratives that resonate with media, customers, and employees alike
- Experience managing PR agencies and driving results in multiple regions
- Skilled at both strategy and execution; comfortable shifting between big-picture planning and hands-on delivery
- Exceptional writing, editing, and verbal communication skills, with expertise in speechwriting, storytelling, and message development
- Highly organized, detail-oriented, and comfortable managing multiple initiatives at once
- Strong collaboration and stakeholder management skills with the ability to advise and coach senior executives on communication strategies, executive presence, and personal branding
- A growth mindset, curious, adaptable, and eager to experiment with new ideas
- Experience leading communications around AI, innovation, or digital transformation a strong plus
