M. Dias Branco

Marketing Specialist – Food Service

M. Dias Branco

full-time

Posted on:

Location Type: Hybrid

Location: Eusébio • Brazil

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Job Level

Junior

About the role

  • Develop the Business Unit (BU) marketing strategy, connecting market analysis, competitive opportunities and business priorities.
  • Identify and quantify growth opportunities by channel, segment, geography, category and application.
  • Continuously monitor category (flour, margarines, premixes, fats and doughs) and company performance, translating data into strategic actions.
  • Conduct in-depth analysis of the market, competitors, trends and foodservice operators' behavior.
  • Generate and disseminate actionable insights from market data (IFB, Nielsen, Wise Sales), internal dashboards, sell-in/sell-out data and financial analyses.
  • Assess price elasticity, contribution and profitability of products and customers, proposing levers to accelerate the business.
  • Structure go-to-market and expansion strategies by channel, category and region.
  • Act as a strategic reference for the commercial team, supporting them with insights, guidance and strategic materials.
  • Map and prioritize industrial segments (bakery, biscuits, fresh pasta, food service, confectionery, etc.).
  • Measure the impact of initiatives and track market, performance and competitiveness KPIs.
  • Ensure governance, cadence and execution of the BU's strategic plans.

Requirements

  • Bachelor's degree in Business Administration, Economics, Finance, Actuarial Science, Engineering or related fields.
  • Completed postgraduate degree (MBA, specialization or equivalent).
  • Advanced knowledge of Excel, PowerPoint and BI tools.
  • Experience with strategic planning and market research analysis.
  • At least 6 months of experience in the area or related fields.
  • Business strategy.
  • Financial analysis (DRE [income statement], pricing).
  • IFB methodology, WISE SALES.
Benefits
  • Health insurance with the option to include dependents on preferential terms.
  • Affordable dental plan with the option to include dependents on preferential terms.
  • Wellhub (formerly Gympass) for access to gyms, personal trainers and health apps.
  • Program for chronic disease support.
  • Psychological counseling.
  • Birthday Day Off: Celebrate your day in style!
  • Hybrid work*: Up to two days per week remote.
  • Flexible hours*: Start time between 7:00 AM and 9:00 AM.
  • Extended paternity leave: 20 days to support the arrival of a new family member.
  • Hybrid model after maternity leave*: Initiative to ease the return-to-work transition for employees coming back from maternity leave.
  • Guidance program for pregnant employees and the baby's first year of life.
  • Life insurance: Protection for you and your dependents.
  • Corporate University with continuous training programs aligned to best learning methods.
  • Unpaid leave of up to 12 months: a pause to focus on learning and professional development in your area.
  • Profit Sharing (PLR): Recognition for achieving established goals.
  • Private pension plan: Opportunity for financial savings with company contribution, tax incentives and options for withdrawal or future income.
  • Basic food basket: Provided via electronic card.
  • Meals: On-site cafeteria or meal voucher (depending on unit and role).
  • Transportation: Commuter voucher or company shuttle (depending on unit and role).
  • Exclusive discounts for you and your family: Enjoy benefits on products and services from partner companies, including universities, language courses, multi-brand stores, pharmacies, pet plans, eyewear and much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market analysiscompetitive analysisfinancial analysisstrategic planningprice elasticityprofitability analysisgo-to-market strategydata analysismarket researchbusiness strategy
Soft Skills
strategic thinkingcommunicationguidanceinsight generationprioritizationcollaborationanalytical skillsproblem-solvingleadershipexecution
Certifications
Bachelor's degreeMBApostgraduate degree