Lytx, Inc.

Senior Partner Marketing Specialist

Lytx, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $97,000 - $123,000 per year

Job Level

Senior

About the role

  • Lead the strategy and execution of partner marketing programs to support the growth and activation of strategic channel partners
  • Plan and manage marketing campaigns, events, and initiatives to drive partner engagement and pipeline growth
  • Develop enablement materials, co-branded content, and communication assets to empower partners to effectively promote Lytx solutions
  • Serve as the key marketing liaison to select partners, ensuring alignment on goals, messaging, and execution timelines
  • Collaborate with product marketing on messaging and launch plans tailored for the partner ecosystem
  • Drive partner participation in industry events, webinars, and joint go-to-market campaigns
  • Track performance against KPIs and make recommendations to optimize marketing efforts
  • Support incentive programs and tools to increase partner sales effectiveness and solution delivery
  • Coordinate with internal stakeholders including Sales, Enablement, and Operations to align on partner strategy and deliverables
  • Identify new opportunities to scale partner marketing programs and drive innovation in the channel

Requirements

  • Bachelor’s degree in Marketing, Business, Communications or related field
  • 4–8 years of experience in B2B marketing, with at least 3+ years in partner or channel marketing
  • Experience working with resellers, Carriers, or Fleet Management Companies is a strong plus
  • Proven ability to develop scalable sales enablement tools and co-marketing campaigns
  • Excellent project management and organizational skills; able to juggle multiple initiatives simultaneously
  • Strong communication skills with the ability to translate complex concepts into partner-facing messaging
  • Data-driven mindset; experienced in analyzing campaign results and optimizing for performance
  • Comfortable in a fast-paced, collaborative environment where agility and cross-functional teamwork are key
Benefits
  • Medical, dental and vision insurance
  • Health Savings Account
  • Flexible Spending Accounts
  • Telehealth
  • 401(k) and 401(k) match
  • Life and AD&D insurance
  • Short-Term and Long-Term Disability
  • FTO or PTO
  • Employee Well-Being program
  • 11 paid holidays plus 1 inclusive holiday per year
  • Volunteer Time Off
  • Employee Referral program
  • Education Reimbursement Program
  • Employee Recognition and Appreciation program
  • Additional perk and voluntary benefit programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingpartner marketingsales enablement toolsco-marketing campaignscampaign performance analysisKPI trackingmarketing strategyevent managementcontent development
Soft Skills
project managementorganizational skillscommunication skillscollaborationagilityinnovationstrategic thinkingproblem-solvingtime management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications