Lyric

VP, Marketing

Lyric

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $300,000 per year

Job Level

Lead

About the role

  • Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth
  • Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers
  • Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting
  • Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability
  • Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar
  • Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency

Requirements

  • 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies
  • Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue
  • Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey
  • Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics
  • Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up
  • Demonstrated success managing and consolidating external partners across PR, creative, and digital
  • Excellent communicator and team builder who thrives in early-stage, high-visibility environments
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationfield marketingcontent marketingmarketing automationCRM systemspipeline managementbudgetingforecastingdata analysislead scoring
Soft Skills
team buildingcommunicationcoachingleadershipstorytellingaccountabilitycollaborationevaluationadaptabilityproblem-solving