Lyric

Director of Demand Generation

Lyric

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $170,000 - $190,000 per year

Job Level

Lead

About the role

  • Own Lyric’s demand generation strategy end-to-end, with a clear focus on top-of-funnel and qualified pipeline creation across industries and buyer personas
  • Design and execute high-impact ABM programs (0→1 and at scale) targeting Fortune 1000 accounts, including multi-threaded, persona-specific engagement strategies
  • Partner closely with Sales, Field Marketing, and Marketing Ops to ensure demand programs are tightly aligned with account strategy, territory planning, and sales execution
  • Establish Lyric as a thought leader in the supply chain technology space through strategic content, targeted industry engagement, and performance-driven website optimization and SEO
  • Partner with and enable the BDR function to drive measurable pipeline impact through aligned playbooks, qualification frameworks, SLAs, and continuous optimization of outbound motions, messaging, and lead routing
  • Drive continuous experimentation and optimization across channels (paid, organic, outbound-supported, content-led, partner-driven, etc.) with a strong bias toward efficiency and impact
  • Define the core frameworks, metrics, and operating cadence for demand generation across the business
  • Partner with Marketing Ops to guide the design and evolution of the demand tech stack, workflows, and reporting to support scalable growth
  • Build and scale the Demand Generation function over time, hiring and developing a high-performing team as the business grows

Requirements

  • Proven track record of driving enterprise demand generation and pipeline growth at high-growth B2B technology companies
  • Deep expertise in ABM strategy and execution, with multiple examples of successfully penetrating and expanding within large enterprise accounts
  • Demonstrated ability to deliver and drive high-impact demand generation in a fast-paced and early-stage environment
  • Strong digital marketing and demand gen acumen, paired with high data fluency and operational rigor
  • Extensive experience with modern demand generation and marketing automation platforms, CRMs, and analytics tools
  • Proven experience building and optimizing BDR programs, including developing playbooks, establishing SLAs, and driving alignment between BDRs, Marketing, and Sales to maximize pipeline impact
  • Experience operating in a fast-paced, early-stage, or scale-up environment, with the ability to build from ambiguity
Benefits
  • Offers Equity
  • Offers Bonus

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationABM strategypipeline growthdigital marketingmarketing automationdata fluencyoperational rigorBDR program optimizationwebsite optimizationSEO
Soft skills
strategic thinkingcollaborationleadershipcommunicationadaptabilityproblem-solvingcreativityanalytical thinkingteam developmentexecution