MarTech Ownership: Manage the end-to-end member-facing marketing technology stack, including implementation, and ongoing integrations with internal databases. Serve as team SME and technical expert for B2B marketing tech stack, interfacing with growth marketing teams.
Campaign Automation: Build, maintain, and monitor all automated campaigns and lifecycle journeys, ensuring high deliverability and operational excellence.
Operational Coordination: Partner with IT, product, engineering, and operations teams to ensure all member-facing operations align with Lyra’s overarching security standards and brand governance.
Database Management: Oversee audience segmentation and data hygiene within the marketing automation platform to ensure highly targeted and personalized communications.
Performance Monitoring: Establish robust monitoring and alerting systems to identify and resolve any technical glitches or execution errors within automated workflows.
Campaign Optimization: Develop and document scalable processes for campaign execution, lead routing, and reporting to increase the efficiency of the broader marketing team.

Requirements

8+ years of experience in marketing operations, revenue operations, or a technical marketing role.
Automation Power User: Expert-level proficiency in marketing automation platforms such as Braze, Marketo, or Salesforce Marketing Cloud.
Technical Proficiency: Strong understanding of data structures, API integrations, and how marketing tools interface with product backends.
Analytical Mindset: Exceptional troubleshooting skills with a "systems thinking" approach to solving complex operational challenges.
Attention to Detail: Uncompromising focus on quality control and testing in a high-stakes, member-facing environment.

Benefits

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
Lyra for Lyrians; coaching and therapy services
Equity in the company through discretionary restricted stock units
Competitive time off with pay policies including vacation, sick days, and company holidays
Paid parental leave
401K retirement benefits
Monthly tech allowance
We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationaudience segmentationdata hygieneAPI integrationscampaign optimizationperformance monitoringtroubleshootingsystems thinking

Soft Skills

attention to detailoperational excellence