Sales Lead – Skincare

Lyra Collective

Sales Lead leading retail expansion for Skincare brands like Nuvadermis and EVER. Driving distribution and revenue growth across Specialty Beauty, Mass, Grocery, and Drug channels.

Posted 5/14/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute brand sales strategy across core retailer channels
Drive regional and national distribution and revenue growth, playing a direct role in the achievement of company targets
Build and manage annual sales plans, forecasts, and trade budgets
Own relationships with key retail partners, including top-to-top engagement
Lead and manage external broker partners; set clear goals, incentives, and performance expectations to ensure alignment with brand objectives
Own in-store execution, including merchandising, promotions, and activations
Partner closely with Brand, Marketing, Finance, and Operations to align on selling strategies, competitive insights, product launches, forecasts, and demand planning
Track and analyze sales performance, distribution gains, and account-level KPIs

Requirements

What you’ll need

6 - 8 years of sales experience within the Personal Care space
An established network across Beauty and Personal Care buyers with experience calling on regional and national accounts
Demonstrated experience securing new distribution across Specialty Beauty, Mass, Grocery, and/or Drug accounts
Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion
Experience managing broker networks

Benefits

Comp & perks

On top of your base salary, you will also receive equity and opportunities for incremental variable compensation.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategy developmentsales forecastingtrade budget managementmerchandisingpromotionsaccount managementKPI analysisdistribution growthperformance trackingdemand planning

Soft Skills

relationship managementleadershipgoal settingcommunicationcollaborationstrategic thinkingnegotiationinfluencingproblem-solvingteam management