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Lyra Collective

Sales Lead

Lyra Collective

Sales Lead managing LOLA's retail expansion strategy and execution across various channels. Overseeing key accounts and partnerships while collaborating with multiple internal teams.

Posted 5/8/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact
  • Develop and execute LOLA's sales strategy across Mass, Club, Grocery and Drug
  • Drive regional and national distribution and revenue growth, ensuring alignment with company targets
  • Build and manage annual sales plans, forecasts and trade budgets
  • Own relationships with key national and regional retail partners, including top-to-top engagement
  • Lead and manage external broker partners across regions and channels; Set clear goals, incentives and performance expectations to ensure alignment with LOLA's objectives
  • Own in-store execution, including merchandising, shelving, and promotional activation
  • Oversee execution across e-commerce and omnichannel touchpoints
  • Partner closely with Brand, Marketing, Finance and Operations to align on selling strategies, competitive insights, product launches, forecasts and demand planning
  • Track and analyze sales performance, distribution gains, and account-level KPIs

Requirements

What you’ll need
  • 7–10 years of sales experience within the personal care space
  • An established network across Feminine Care and Personal Care buyers with experience calling on regional and national accounts
  • Demonstrated experience securing new distribution across Grocery, Mass, Drug or Club
  • Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion
  • Experience managing broker networks

Benefits

Comp & perks
  • In addition to the base salary, equity and opportunities for incremental variable compensation are included.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales strategy developmentannual sales planningforecastingtrade budget managementmerchandisingpromotional activationsales performance analysisKPI trackingdistribution growthaccount management
Soft Skills
relationship managementleadershipgoal settingperformance managementcollaborationcommunicationstrategic thinkingnegotiationproblem-solvingnetworking