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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving and optimizing veterinary channel strategies, managing KPIs, and leading field sales teams. Proficient in CRM usage, particularly HubSpot, for pipeline management and performance forecasting.
Highest-signal resume keywords
Field Sales LeadershipTerritory PlanningKPI ManagementHubSpot CRM ProficiencyCommercial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales OperationsPipeline ManagementClinic SegmentationPerformance ManagementCoachingCapability DevelopmentRevenue ReportingForecastingFunnel ManagementObjection Handling
Soft Skills
Exceptional CommunicationPresentation SkillsRelationship BuildingInfluencing SkillsTeam Leadership
Tools & Technologies
HubSpotCRM Systems
Industry Keywords
VeterinaryAnimal HealthFMCGHealthcare ProfessionalsField Sales Team
About the role
Key responsibilities & impact- Drive and optimise the national veterinary channel strategy, including clinic segmentation, coverage models, visit cadence, and resource allocation
- Set and manage KPIs for clinic acquisition, sales conversion, pipeline activity, and territory performance
- Lead, coach, and scale the Veterinary BDM team, including recruitment, onboarding, capability development, and performance management
- Support key clinics and stakeholders through joint field visits, relationship building, and representation at veterinary conferences and events
- Create and maintain the national sales playbook, including narratives, objection handling, referral pathways, and clinic enablement tools
- Oversee clinic coverage, monitor pipeline health and performance metrics, and lead structured monthly reviews
- Partner with Marketing, Product, R&D, Education, Finance, Strategy, and Data on commercial execution and strategic decisions
- Ensure CRM usage and reporting standards using HubSpot to track activity, forecast performance, and update senior leadership
Requirements
What you’ll need- 5+ years’ experience leading a field sales team, ideally within veterinary, animal health, medical, or pharmacy channels; strong FMCG field leadership considered
- Demonstrated success leading and scaling field teams, including coaching, capability building, and performance management
- Strong experience engaging with and influencing clinicians, healthcare professionals, or technical decision-makers
- Expertise in territory planning, segmentation, sales operations, and funnel management
- Proven ability to use HubSpot or similar CRM to manage pipelines, forecast, and extract insights
- Strong commercial acumen, including revenue reporting, forecasting, and KPI-driven performance cycles
- Exceptional communication and presentation skills, including commercial and educational narratives to clinic staff
- Willingness and ability to travel frequently: 2–3 interstate overnight trips per month plus regular intrastate field visits
Benefits
Comp & perks- Work in a fast-growing start-up
- Annual L&D budget for personal development
- Work for a sustainability focused company
- Diverse top talent team
- Up to 18 weeks of paid parental leave top-up
- Wellbeing assistance and tools for mental and physical wellbeing
- Hybrid working with pet-friendly offices and industrial kitchens in Sydney and Melbourne
- Pupper parent support, including flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care
