LWSA

Brand & Social Strategy Lead Coordinator

LWSA

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Create and evolve each brand's narrative territories (where we have the authority to speak);
  • Define and refine the differentiation between the two brands (positioning, tone of voice, visual territories);
  • Translate cultural trends and market movements into narratives relevant to our audiences;
  • Align awareness narratives with business objectives and product launches;
  • Create storytelling frameworks for the team;
  • Act as strategic interface with acquisition marketing, sales, and product teams;
  • Define and track awareness KPIs (share of voice, sentiment, earned reach, active amplifiers).
  • Serve as the final guardian of the brands' verbal and visual identities;
  • Ensure consistency of brand expression across all touchpoints (digital, sales, product, events);
  • Drive the evolution of brand guidelines (verbal and visual) in partnership with designers;
  • Educate the organization on correct brand application.
  • Strategically produce high-impact content;
  • Be the first to test emerging formats (create replicable templates);
  • Respond quickly to crises and opportunities for newsjacking/trend-surfing;
  • Translate performance insights into actionable best practices.
  • Lead, develop, and motivate a team with diverse profiles (analysts, specialists, designers);
  • Conduct regular 1:1s, provide constructive feedback, and career planning;
  • Recruit and onboard new members;
  • Foster a culture of experimentation, learning, and collaboration;
  • Establish a governance rhythm (syncs, reviews, planning) that does not block execution;
  • Conduct performance reviews and OKR cycles;
  • Ensure every team member sees how their work connects to the bigger picture;
  • Develop the team's critical eye to recognize what works (and why).

Requirements

  • Extensive experience in brand marketing, social media, or communications (preferably with Tech, SaaS, or B2B brands);
  • Experience in leadership or coordination of multidisciplinary teams;
  • Demonstrable track record of building brand presence on social networks;
  • Knowledge of narrative structures and persuasion psychology;
  • Comfort with rapid testing, learning, and iteration;
  • Ability to activate external voices (employees, customers, influencers) authentically;
  • Strategic thinking: ability to connect awareness with business objectives;
  • Comfortable with awareness metrics (share of voice, sentiment, earned reach, engagement rates).
  • Experience with technical audiences;
  • Background in PR and earned media;
  • Experience collaborating with design teams;
  • Experience managing multiple brands or sub-brands simultaneously (desirable).
Benefits
  • Private health insurance;
  • Dental insurance;
  • Meal allowance or food voucher;
  • Childcare assistance;
  • Transportation allowance;
  • Profit-sharing program (PPR);
  • Day off during your birthday month;
  • Life insurance;
  • Wellhub;
  • Férias&Co (travel benefit);
  • 6-month maternity leave and 20-day paternity leave;
  • Flexible working hours;
  • #Secuida - our Wellbeing Program;
  • Partnerships with various establishments and institutions in education, health, leisure, entertainment, and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingsocial mediacommunicationsnarrative structurespersuasion psychologyawareness metricsearned mediacontent productionKPI trackingperformance insights
Soft Skills
strategic thinkingleadershipteam developmentcollaborationfeedback provisioncareer planningculture of experimentationadaptabilitycommunicationmotivation