Assistant Marketing Manager – Multi-brand

LUXASIA

Assistant Marketing Manager driving luxury beauty brand growth for LUXASIA, Asia Pacific’s omnichannel brand-builder. Developing launches, campaigns, content, partnerships, and ROI reporting across Malaysia.

Posted 8/13/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies, including brand management and product marketing, with a strong focus on luxury consumer goods. Proficient in analyzing market trends and campaign performance to drive effective marketing initiatives.

Highest-signal resume keywords

Brand Management ExperienceProduct Marketing ExperienceDigital Marketing Tools ProficiencyProject Management SkillsMarket Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentCampaign ManagementContent CreationData AnalysisBudget Management

Soft Skills

Interpersonal SkillsOrganizational SkillsCommunication SkillsPositive AttitudeAbility to Work Independently

Tools & Technologies

ExcelPowerPointDigital Marketing Tools

Industry Keywords

Luxury Consumer GoodsFMCGBrand PositioningSkincareFragrance

About the role

Key responsibilities & impact

Develop, plan, and execute marketing, public relations, sales, and promotional strategies within brand guidelines to support the sales plan
Oversee, orchestrate, and execute brand marketing activations including outposts, CRM, digital marketing, PR, and social media
Collaborate with brand teams and external partners to conceptualize and implement marketing ideas and activations
Design and implement 360-degree marketing strategies for product launches and brand initiatives
Develop and disseminate diverse marketing materials
Present marketing proposals to internal and external stakeholders for approval
Research, analyze, and apply market trends and insights
Compile and analyze post-campaign data, including ROI, and prepare marketing reports
Manage and execute campaigns across multiple omnichannel platforms
Oversee advertisement design and layout
Create copy and content for marketing materials
Plan, monitor, and manage A&P budgets
Build and maintain external vendor relationships, negotiate terms, and ensure seamless execution of marketing initiatives

Requirements

What you’ll need

Tertiary qualification or equivalent combination of relevant working experience
Minimum 3 to 4 years of distribution or brand management experience, preferably in luxury consumer goods, FMCG, or beauty
Product management and/or product marketing experience
Prior skincare or fragrance brand management experience is an added advantage
Strong understanding of luxury brand positioning and marketing strategies
Excellent project management and organizational skills
Proficiency in Excel, PowerPoint, and digital marketing tools
Strong interpersonal skills for internal and external stakeholder collaboration
Ability to work independently and thrive in a fast-paced environment
Experience analyzing and reporting on marketing activities, including campaign ROI and lead nurturing
Good interpersonal, verbal, and written communication skills
Positive and professional attitude
MS Excel experience required; familiarity with CSV files

Benefits

Comp & perks

Professional growth and competency-building opportunities
Autonomy with guidance and genuine care
Diverse and inclusive team environment
Equal employment opportunities