Brand Lead, E-Commerce

LUXASIA

Brand Lead managing e-commerce strategies and seller relationships at LEAP Commerce. Focus on category success, performance tracking, and collaborative team projects.

Posted 6/15/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaSeniorWebsite

About the role

Key responsibilities & impact

Rally partners and internal stakeholders around platform and category strategies and initiatives, including the creation of category pages, brand stores and new services;
Own the category and be accountable for its P&L;
Track and drive performance at both brand and country level for KPIs that include revenue, volume, and margins;
Lead market data analysis to address opportunities or business performance issues;
Develop and optimise strategies and best practices that drive category success and growth;
Engaging and building relationships with key sellers to plan assortment, pricing, promotional and campaign activities to achieve sales goals
Build, manage and strengthen relationships with leading sellers, while abiding by our policies and guidelines for procurement processes;
Cultivate relationships with large offline sellers to boost range and availability; prepare them for the onboarding process where possible;
Identify assortment gaps and introduce solutions to support customer needs;
Rally sellers around campaigns and promotional events, and secure advertising spend;
Work closely with marketing and supply chain teams to ensure a reliable and operationally effective flow of goods to our fulfillment centres
Develop strong brand partnerships and be the internal go-to person for all brand-related matters;
Maintain supplier scorecards to optimise category performance;
Initiate cross-functional team collaborations to create systems and processes that support category needs;

Requirements

What you’ll need

Bachelor’s Degree in Economics, Business Management, Marketing, or relevant fields of study.
At least 5 years’ experience in E-Commerce, business development, buying or project management roles, ideally in a multinational retail/FMCG set- up or third-party marketplaces.
Able to leverage data points and market analysis to form actionable insights and recommendations.
Self-motivated, highly adaptable, and comfortable in a fast-changing and fluid environment.
Excellent oral and written communication, presentation, and negotiation skills.
Deadline-driven, with excellent planning and organizational skills.

Benefits

Comp & perks

Hybrid work arrangement
Flexi benefit
Complimentary goods

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market data analysisP&L managementKPI trackingcategory strategy developmentassortment planningpricing strategypromotional campaign managementsupplier scorecard maintenancecross-functional collaborationbusiness development

Soft Skills

relationship buildingcommunication skillspresentation skillsnegotiation skillsorganizational skillsplanning skillsself-motivatedadaptabilitydeadline-driventeam collaboration

Certifications

Bachelor’s Degree in EconomicsBachelor’s Degree in Business ManagementBachelor’s Degree in Marketing